Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 2 hours agoWe saw it 51 min after it went up

Manager Ecommerce - TikTok Shop

Mattel268 open roles

Pay
$126,000 – $150,000 a year
Where
El Segundo, CALIFORNIA, United States
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowManager Ecommerce - TikTok ShopMattel · El Segundo, CALIFORNIA, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Mattel's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market. Mattel postings stay open a median of 54 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 2 hours ago

Mattel median: 54 days open

The posting

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity:

The Manager, TikTok Shop will own the growth and performance of TikTok Shop as an emerging commerce channel.

As the channel scales, this individual must have the hands on TikTok Shop and eCommerce capabilities to progressively bring channel management in house and ultimately operate the business directly.

We are looking for a strong commercial operator who can both manage partners and execute. The ideal candidate combines deep eCommerce and social commerce expertise, strong analytical capabilities, commercial acumen, and an entrepreneurial mindset.

What Your Impact Will Be:

Own the Business

• Own TikTok Shop revenue, growth, conversion, AOV, profitability, and overall channel performance

• Develop forecasts, commercial plans, targets, assortment strategies, promotions, and launch plans

  • Plan sales and forecast appropriate inventory levels by SKU.
  • Identify opportunities to grow revenue, acquire new customers, and improve profitability

• Translate performance data into clear actions and commercial decisions

Manage and Challenge the Agency

• Lead the external agency responsible for current TikTok Shop execution

• Set clear KPIs, priorities, deliverables, and performance expectations

• Challenge agency recommendations using internal data and commercial insights

• Ensure strong execution across merchandising, promotions, creator affiliates, livestreams, content, and storefront operations

• Maintain internal ownership and knowledge of the business rather than relying solely on agency expertise

Be a Hands On TikTok Shop Operator

• Understand and be capable of directly managing TikTok Shop operations, including catalog, merchandising, promotions, campaigns, affiliates, creators, livestream commerce, and platform tools

• Diagnose performance issues and identify opportunities across the entire commerce funnel

• Partner with content, media, creators, and brand teams to improve traffic and conversion

• Stay current on TikTok Shop capabilities, platform changes, and emerging social commerce models

Lead Through Analytics

• Own reporting and performance analytics for TikTok Shop

• Analyze traffic, conversion, AOV, GMV, creator performance, affiliate performance, ROAS, CAC, margin, and profitability

• Build dashboards and performance reviews that identify what is driving the business

• Establish test and learn frameworks and measure incremental impact

• Use data to determine where to invest, optimize, or change direction

Build and Transition the Capability In House

• Build internal TikTok Shop expertise while the agency operates the channel

• Develop the processes, playbooks, technology, data, and operating model required for internal management

• Determine which capabilities should transition in house as the business reaches sufficient scale

• Lead the transition from agency managed execution to an internally operated model when appropriate

• Ultimately have the capability to directly operate and scale TikTok Shop as an internal business

Qualifications

What We’re Looking For:

• 8+ years of eCommerce, marketplace, social commerce, or digital growth experience, at least 3 years on TIkTok

• Hands on experience operating TikTok Shop or a comparable marketplace or social commerce platform strongly preferred

• Demonstrated commercial ownership of revenue and business performance

• Strong analytical skills and ability to turn data into commercial actions

• Experience managing agencies or external partners while retaining internal business ownership

• Strong understanding of GMV, conversion, AOV, ROAS, CAC, margin, and profitability

• Experience with creator commerce, affiliates, livestreaming, and social content

• Demonstrated ability to build and scale new digital capabilities

• Comfortable moving between strategy, analytics, partner management, and hands on execution

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Beware of recruiting scams: Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $126,000 and $150,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Videos to watch:

The Culture at Mattel

Corporate Philanthropy

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Mattel's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Mattel's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Mattel's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.