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Open nowPosted 4 hours ago

APP运营

mcn3fvhkq7iw/index229 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen nowAPP运营mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland
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13.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.3%1 day
  2. 4.6%3 days
  3. 13.5%7 days
  4. 21.8%14 days
  5. 36.6%30 days
  6. 58.9%60 days
This job: posted 4 hours ago

The posting

1、拉新获客:搭建 0-1 渠道地图,设计活动与归因推进冷启动;统筹投放复盘,淘汰低效渠道。 2、线索转化:基于埋点挖掘注册后触点,设计留资、试驾入口与分层规则,对有效线索量、有效率、留资转化率、CPL 等漏斗指标负责。 3、数据分析:推动漏斗、留存及用户行为分析,定期输出平台报告,支持复盘决策。 4、产品协同与触达:协同产品推进版本迭代与反馈闭环;负责 push、短信、资源位、弹窗排期及展厅、车型、购车流程物料上架。

1、本科及以上学历,市场营销、电子商务、汽车、计算机等相关专业优先。 2、5年及以上APP用户增长、用户运营、内容运营、产品运营或数据运营相关经历,且具备车企APP运营经验;有新势力车企APP运营经验者、汽车/出行行业APP从0到1阶段经验者优先。 3、具备活动策划、落地执行与复盘能力。熟悉用户增长、用户生命周期运营、内容社区运营、数据归因等至少一项运营方法论,并能结合车企APP业务场景落地。 4、具备数据敏感度,熟练使用Excel等数据分析工具,掌握SQL、BI看板工具者优先;能通过数据发现问题、评估运营效果并驱动优化。 5、逻辑清晰,沟通协作能力强,自驱力强,具备较强的任务闭环意识和跨团队推进能力,能独立推进并交付结果。

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