The posting
Summary:
The Bay Area News Group currently has an opening for a VP of Sales and Marketing. Working alongside senior leadership, you will have the opportunity to influence company strategy and will play a pivotal role in connecting businesses with their target demographics (our paying subscribers). Working with a talented team of sales and marketing professionals, you will be responsible for identifying and developing new opportunities and tactics to drive revenue growth. Your leadership in training and development will focus on enabling your team to reach their individual career goals and fullest potential.
Our ideal candidate will partner closely with marketing, product, and editorial to develop scalable go-to-market strategies, strengthen client relationships, expand strategic partnerships, and position Bay Area News Group in the marketplace.
Please Note: This position is in-person in the Bay Area market.
What you will do:
- Meet or exceed monthly, quarterly, and annual individual revenue goals by partnering with the sales team to grow the existing base of business and proactively prospect new business
- Develop a deep understanding of clients' businesses, priorities, and challenges, and utilize that knowledge to create partnerships that drive value for clients
- Expertly articulate and position our brand, audience, and product portfolio—including digital display, branded content, and programmatic solutions—to prospective partners
- Maintain a rigorous sales pipeline while delivering accurate, data-driven insights to senior leadership
- Champion a culture of data-informed decision-making by leveraging analytics to prioritize sales efforts and improve market penetration
- Incorporate AI into research workflows for identifying relevant sales opportunities and contacts
- Work with marketing and sales strategy to create effective and compelling sales materials, proposals, and RFP responses
- Monitor the revenue pipeline and leads, adjusting as necessary for sustainable growth
- Collaborate with Finance and Marketing teams on messaging, pricing strategies, and business models for achieving revenue goals
- Drive between Bay Area offices across the market and represent the company at community events
What you will bring:
- Minimum of 15 years of sales experience, including leadership experience, within media or publishing organizations, with a track record of being able to hit and exceed sales goals
- Demonstrable success with strong, established executive-level relationships
- Proven track record of growing revenue through new-product development, marketing, branding, and developing new partnerships, specifically working to solve client challenges with custom solutions
- Fluency with sales analytics and CRM best practices to effectively track, manage, and optimize client relationships
- Familiarity with selling both print and digital media products, including display, newsletters, audience extension, and branded content
- Proven ability to meet or exceed goals through persistence, organization, and follow-up
- Strong communication and presentation skills; confidence when speaking with clients, prospects, and internal stakeholders
- Exceptional organizational skills and detail orientation, with a proven ability to prioritize, multitask, and deliver high-quality work under tight deadlines
- High energy, enthusiasm, and a collaborative, team-oriented mindset
Benefits and Compensation:
The salary range is $200,000 - $225,000 + bonus (OTE $250,000-$300,000). Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information: www.mymedianewsgroup.com
Who we are:
As the Bay Area's top source for local news, the Bay Area News Group reaches more than 5 million people weekly through a powerful combination of print and digital products. Our publications include The Mercury News serving Silicon Valley and the Peninsula; the East Bay Times serving Oakland, Walnut Creek, Pleasanton and the rest of the East Bay; and more than 20 weekly publications. We connect with a diverse and engaged audience, offering a premiere local news report and comprehensive advertising and marketing solutions across web, mobile and print platforms. The Bay Area News Group is a subsidiary of MediaNews Group, which has 49 Pulitzer Prizes and a nationwide audience, delivering award-winning content across 800 platforms and leading the transformation of the news industry.
“4x Built In Best Places to Work Winner - 2023-2026”
EEO Statement:
We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
How To Apply:
- Please submit an online application along with your resume for this position here
Closing Date:
- Continuous recruitment until the position is filled
Conditions of Employment:
- A full pre-employment background check and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks
- Must possess and maintain a valid driver’s license and have reliable transportation
- Travel – This position entails occasional driving for work assignments, in-person training sessions and/or meetings. The employee will be responsible for transporting themselves between different sites as needed
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