The posting
Job Description
Our Company is a global healthcare leader with a diversified portfolio of prescription medicines, vaccines, and animal health products. We are committed to improving access to healthcare, advancing scientific innovation, and delivering solutions that help improve patient outcomes worldwide.
The Global Vaccines organization is committed to helping address vaccine-preventable diseases globally.
The Director, Global HCP Strategy & Activation is a global marketing role accountable for healthcare professional (HCP) strategy across adolescent and adult customer segments.
This is a high-visibility leadership role reporting to the Executive Director, Global Brand Lead, working in close collaboration with a broad group of global, regional, and local teams across divisions and functions, as well as key external agency partners.
Key Responsibilities
HCP Strategy
- Lead the HCP strategy across priority audiences and channels.
- Translate insights into clear strategic choices, quarterly and annual priorities, and measurable outcomes.
HCP Activation
- Lead global HCP activation strategies, ensuring strong integration across awareness, relevance, urgency, and conversion objectives.
- Enable markets to execute omnichannel activation effectively.
L3 Champion
- Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation and personas, content and channel strategy, and alignment of resources and tactics to the customer experience plan.
Global HCP Campaign Leadership
- Lead campaign evolution and delivery in partnership with key markets and regions, informed by customer and market insights.
Global Alliance Support
- Support expansion of vaccination initiatives in eligible countries, prioritizing new national immunization program introductions and cohort expansions.
- Partner closely with Global Policy and our Manufacturing Division on near-term business planning activities.
Global Headquarters Cross-Functional Team Leadership
- Convene and partner closely with cross-functional teams, including Policy, Market Access, Medical, Outcomes Research, and Communications, to support aligned prioritization and a consistent customer experience.
Adult & Adolescent Growth Initiatives
- Build and scale global tools, playbooks, and accelerators that enable markets to execute with speed, consistency, and confidence.
Learning & Development
- Identify capability gaps and lead learning plans for cross-functional teams and field stakeholders.
- Ensure tools and playbooks support consistent execution and capability building.
Qualifications
Education
Required
- BA/BS
Preferred
- MBA or MS/MA
Required Experience and Skills
- Minimum of seven (7) years of brand marketing experience.
- Minimum of ten (10) years of progressive experience in vaccines, biopharmaceuticals, or related healthcare industries.
- Strong leadership and collaboration skills, including influencing with and without authority and working across cross-functional teams.
- Demonstrated success in global marketing or commercial strategy roles.
- Strategic and innovative thinker with a continuous learning orientation and commitment to excellence.
- Exceptional verbal, written, and presentation communication skills.
- Ability to navigate ambiguity and overcome complex business challenges.
- Ability to process, integrate, and communicate large amounts of information, including utilizing analytics to support data-driven decisions.
- Demonstrated expertise in customer-centric brand development, agency management, and global campaign development, delivery, and localization.
- Ability to work effectively in a hybrid environment with colleagues located across multiple geographies and time zones.
- Must work in full compliance with all local, national, and company policies, rules, and regulations.
Preferred Experience and Skills
- Global, regional, and/or country-level marketing experience.
- Vaccine commercial experience, preferably in sales and marketing.
- Demonstrated success competing in multiple geographic markets and developing new markets and channels.
- Knowledge of digital platforms used for customer analytics and customer engagement.
- Experience providing commercial input into business readiness reviews, market research initiatives, and agency partner management.
Location / Travel
- Rahway, NJ or Upper Gwynedd, PA.
- Up to 20% travel, including travel to Rahway and Upper Gwynedd locations.
Required Skills
Adaptability, brand marketing expertise, and the ability to develop compelling brand messaging and brand strategies. Demonstrated creativity, strong cross-functional collaboration, and change management capabilities. Experience leveraging digital analytics and digital marketing to inform strategic decision-making and optimize customer engagement. Strong financial acumen and experience developing and implementing go-to-market strategies. Ability to drive innovation, support market development initiatives, and utilize market research to identify growth opportunities. Knowledge of pharmaceutical marketing and product management principles, combined with a results-oriented approach. Strong strategic planning and strategic thinking skills, with the ability to work effectively in a team environment and influence outcomes across stakeholders.
Required Skills:
Agile Methodology, Biopharmaceuticals, Brand Marketing, Cross-Functional Leadership, Data Analysis, Digital Marketing, Direct Marketing, Financial Acumen, Global Marketing Strategy, Go-to-Market Strategies, Leadership, Marketing, Pricing Strategies, Strategic Marketing Consulting, Strategic Thinking, Vaccine Development
Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
EEOC Know Your Rights
EEOC GINA Supplement
We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.
Learn more about your rights, including under California, Colorado and other US State Acts
The primary location for this posting is:
USA - Pennsylvania - North Wales (Upper Gwynedd)
Where required by law, the compensation range for this role is provided below.
The salary range for the primary location of this role is:
$190,800.00 - $300,300.00
This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.
Additional location(s): Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location.
Additional location(s) Compensation Information:
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
25%
Flexible Work Arrangements:
Hybrid
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
n/a
Job Posting End Date:
11/27/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
