The posting
The Opportunity
Mercura is looking for an experienced Sales Director to build and grow our partner channel across Europe, with an initial focus on the German-speaking markets. This is a key commercial role for a sales professional who knows the B2B software industry, understands how indirect sales work, and already has a strong network of potential partners.
You will play a central role in expanding Mercura's reach through established software partners such as VARs and other solution providers selling ERP, CRM, PIM, CAD and similar B2B software. The ideal candidate combines a proven sales track record with genuine industry relationships and the ability to turn those relationships into productive, long-term partnerships.
Your Responsibilities
- Identify, approach and recruit new partners.
- Build and maintain strong relationships with VARs, software resellers, solution providers and other relevant channel partners.
- Use your existing industry network to create qualified opportunities and accelerate market entry.
- Develop partner plans and go-to-market strategies that generate measurable pipeline and revenue.
- Own the partner sales cycle from initial engagement and qualification through agreement, activation and ongoing development and training.
- Work closely with Mercura's sales, marketing and implementation teams to enable partners and maximise joint opportunities.
- Develop partner relationships into sustainable, high-value sales channels rather than one-off referrals.
- Track partner performance, pipeline and revenue, and continuously identify opportunities for growth.
What We Are Looking For
- Proven B2B software sales experience with a strong track record of achieving commercial targets.
- Several years of experience in the software industry, ideally in partner sales, channel sales, indirect sales or a closely related role.
- An established network of relevant software partners, particularly in the German-speaking markets.
- Existing relationships with VARs or other organisations selling ERP, CRM, PIM, CAD or similar B2B software solutions.
- Strong business development and relationship-building skills, with the ability to open doors and build trust at senior level.
- A commercially driven, entrepreneurial mindset and the ability to work independently in a growing company.
- Excellent communication and negotiation skills.
- Fluent German and English, both written and spoken, is essential.
What We Offer
- A key position with direct influence on Mercura's growth and partner strategy.
- The opportunity to build and own a partner channel in important European markets.
- A young, ambitious team and a growing company with a clear competitive edge.
- A role with significant autonomy, responsibility and room to make an impact.
- A collaborative environment where your industry experience and network will be highly valued.
- Competitive terms and the opportunity to grow with the company.
The Profile
You are a hands-on sales professional who knows the software market, has a strong network and enjoys creating business through relationships. You are comfortable opening doors, engaging senior decision-makers and turning promising conversations into commercial partnerships. You bring energy, credibility and a track record of results, and you want to play a visible role in building the next stage of a growing software company.
Join Mercura
Send your CV or LinkedIn
step 1
Send your CV or LinkedIn
If you have the network, experience and drive to build a successful partner ecosystem, we would like to hear from you. Send your CV or LinkedIn profile to [email protected].
Informal Conversation
step 2
Informal Conversation
We invite you to an informal conversation to explore your network, experience, and how you would approach building Mercura's partner channel.
Partner strategy discussion
step 3
Partner strategy discussion
We discuss your view of the partner landscape, target markets, and how you would build pipeline in the German-speaking region and beyond.
Final conversation
step 4
Final conversation
We align on expectations, commercial targets, and how you would work with Mercura's sales, marketing, and implementation teams.
Welcome to Mercura
step 5
Welcome to Mercura
Join Mercura in a key role where your relationships, sales expertise and entrepreneurial approach can have a direct impact on our growth.



