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Open nowFirst seen 2 days ago

Product Designer, Instagram

Meta1,236 open roles

Where
New York, NY; San Francisco, CA
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Your applicationOpen nowProduct Designer, InstagramMeta · New York, NY; San Francisco, CA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. Meta postings stay open a median of 35 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 2 days ago

Meta median: 35 days open

The posting

Instagram is seeking a Product Designer for Home Brand Studio Team. The Home Brand Studio team defines and scales our brand from product to culture. We champion the through-line by creating brand-building moments in product, iconic product experiences and branded features.

Responsibilities

  • Take broad, conceptual ideas and turn them into something useful and valuable for our 2 billion+ users and drive product strategy and innovation across a large organization
  • Design innovative concepts through the craft of end-to-end flows which impact broad sets of users at scale while using the appropriate prototyping tools
  • Drive design prioritization and execution, keeping up team's momentum to meet accelerated timelines
  • Design new experiences or layouts that improve visual systems
  • Play an active role in communicating strategic decisions around the future direction of products
  • Give and solicit feedback from a broader product team in order to continually improve the quality of design deliverables through structured feedback and iteration
  • Act as a key cross-functional lead accountable for the success of the initiative, leaning into workstream level operations and processes when needed
  • Influence and drive alignment on product direction across multiple organizations and cross-functional partners
  • Work collaboratively with others, think creatively, and take on complex challenges
  • Take on mentorship and coaching opportunities

Minimum Qualifications

  • 10+ years in product design. Has led design for large consumer products at scale, with tens or hundreds of millions of users
  • Has designed for video consumption: discovery, playback, the viewer experience and engagement loops. Long-form or short-form video is strongly preferred
  • Understands social mechanics such as sharing, comments, community, creator-audience relationships and network effects
  • Aligns Product, Engineering, Data Science, Research and Content Partnerships around a shared vision without formal authority. Drives decisions at the director and VP level
  • Experience leading and growing a team of designers, setting quality standards, and mentoring senior ICs

Preferred Qualifications

  • Setting a vision. Can define a 1-3 year north star and sell it through prototypes, storytelling and narrative docs, especially when the project is still ambiguous or in 0→1 territory
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Monetization awareness. Can fit ads (mid-rolls, pre-rolls) or subscriptions into the experience without hurting it
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Competitive and industry insight. Deep familiarity with YouTube, TikTok, Netflix and streaming patterns, plus a point of view on where to differentiate rather than copy
  • Designing for recommendation-driven products. Understands how ranking and personalization shape the experience. Can work with ML teams on signals, feedback loops and how viewers browse versus watch passively
  • Designing across devices. Mobile, web, and ideally TV or the living room, where long form is often watched
  • Motion and prototyping craft. Video is about time and motion, so high-fidelity motion prototyping is a real advantage
  • Data and experimentation fluency. Comfortable with A/B tests and metrics like watch time, retention and session depth. Uses quantitative and qualitative research together, and can tell real long-term value from short-term engagement wins
  • Creator and ecosystem thinking. The lead should design for both sides: viewers, and creators' tools, analytics and earnings
  • Long-form-specific consumption patterns. Knows how long viewing sessions differ from short-form scrolling: committing to a video, resuming, chapters, previews and the move from a feed into full-screen viewing
  • Integrity, wellbeing and accessibility. Content quality, controls that support healthy viewing, captions, and performance on low-bandwidth connections for global markets
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

US: $201,000/year to $278,000/year + bonus + equity

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