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Open nowPosted 5 hours ago

Consumer Insight Expert for BI (m/f/d)

midea-europe-gmbh31 open roles

Where
MERC, Stuttgart
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Your applicationOpen nowConsumer Insight Expert for BI (m/f/d)midea-europe-gmbh · MERC, Stuttgart

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The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market. midea-europe-gmbh postings stay open a median of 3 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 5 hours ago

midea-europe-gmbh median: 3 days open

The posting

Your responsibilities

  • Conduct on-site visits, interviews, observation, and where appropriate mystery shopping at kitchen design studios, retailers, and showrooms to understand consumer needs and the built-in refrigerator sales process.
  • Identify and document factors influencing consumer choices and product recommendations, including brand awareness, product presentation, sales practices, design software, and installer preferences.
  • Map the consumer decision journey for built-in appliances in Germany, from initial kitchen design consultation and product comparison to recommendation and final purchase.
  • Conduct field-based competitor and retail-channel benchmarking, identifying consumer insights and effective retail practices.
  • Translate field research and consumer insights into actionable recommendations for marketing, product planning, sales, and R&D to improve Midea’s positioning in the built-in segment.
  • Work with relevant internal teams and external partners to identify how kitchen-planning software and retail tools influence product visibility and consumer choice.
  • Track the impact of agreed actions on product visibility, recommendation patterns, and other available indicators of retail engagement and conversion.
  • Serve as the “voice of the consumer and retail channel” in cross-functional meetings, ensuring decisions are grounded in first-hand field research and market evidence.

Your profile

  • Native or fluent German speaker with excellent English communication skills.
  • Bachelor’s degree in Business, Marketing, Social Research, or a related field – or equivalent professional experience.
  • 5+ years’ experience in consumer or market research, field research, retail marketing, or the kitchen/appliance industry in Germany.
  • Strong understanding of the kitchen retail ecosystem and built-in appliance buying process.
  • Proven ability to conduct field research and translate consumer and retail-channel insights into practical recommendations.
  • Experience with kitchen design software (e.g., CARAT, Winner, 2020 Design) is a strong plus.
  • Excellent interpersonal skills, able to build trust with diverse stakeholders from retail staff to senior management.
  • Self-driven, analytical, and solution-oriented.

What we offer

  • A unique opportunity to shape Midea’s built-in refrigerator business in Germany – our priority European market.
  • High visibility within Midea’s Global Built-in Competence Center.
  • The chance to directly influence strategy through first-hand market intelligence.
  • International collaboration with marketing, product planning, and R&D teams.
  • Dynamic and supportive working environment.
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