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Open nowPosted yesterday

(Senior) Growth Marketing Manager

Migros Online

Where
Zürich, ZH, Switzerland
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Your applicationOpen now(Senior) Growth Marketing ManagerMigros Online · Zürich, ZH, Switzerland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Migros Online's own form.

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The clock on this job

Early applications get read.

13.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.1%7 days
  4. 21.1%14 days
  5. 35.7%30 days
  6. 58.7%60 days
This job: posted yesterday

The posting

Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first\\-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e\\-grocery is changing fast. \\Important notes:\\ It's possible to take up this role based at our offices in ECUBLENS (VD). What impact do you have? \* Own strategic new\\-customer growth and activation end to end: set targets, build the roadmap and be measured on new\\-customer volume, acquisition cost, early repeat rates and customer value. \* Win the right customers in the regions where growth makes sense. \* Ship your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one\\-off campaigns. \* Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit. \* Find out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities. \* Work with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region. What do you offer? \* Education: Completed degree (university / university of applied science / higher technical college) \* Specialization: Business, Marketing, Economics or another related field \* Experience: Min. 5 years in Growth, CRM or lifecycle marketing in e\\-commerce or digital products \* You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e\\-commerce, apps or subscriptions. \* You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps. \* You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention. \* You own a metric, not just tasks: you anticipate issues before they escalate, act proactively and come with a clear recommendation. \* You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made. \* You build journeys, segments and tests yourself in a customer engagement platform ( , Braze) and work confidently with dashboards and cohort analyses. \* You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work. \* You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation. \* English (B2\\) \* German (B2\\) \* French (ADVANTAGEOUS) What do we offer you? \* Personal responsibility \\\& freedom: We value direct communication and involve our employees in the decision\\-making process \* Sports and fitness offers: We value your health and offer CHF 250\\.\\- per year when taking out a sports subscription \* Cumulus points: Benefit from additional Cumulus points \* Central working location: Offices close to the train station, in the center of Zurich Only online applications can be accepted on the applications portal. Recruitment process \* Time\\-delayed video interview \* Interview with HR \\\& specialist department \* Technical interview with case presentation \* Getting to know the team \* Reference information \\Contact\\ Ms. Katharina Höttermann Talent Acquisition Partner \\No suitable vacancies?\\ Set up a search subscription to ensure you receive suitable job vacancies conveniently by e\\-mail. \[Set up a job subscription\](\< \>) j4id10464443jm j4it1044jm j4iy26jm

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