The posting
Job Location:
Royal Livingstone Resort By Anantara
Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.
Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.
The Cluster Marketing Manager is responsible for developing and executing innovative, results-oriented marketing strategies that enhance brand awareness, visibility, reputation, strengthen market positioning, drive qualified demand and contribute directly to revenue growth and profit across all properties.
The portfolio encompasses The Royal Livingstone Victoria Falls Zambia Hotel by Anantara, Anantara Stanley and Livingstone Victoria Falls Hotel, Anantara Tented Camp Kafue River, Avani Victoria Falls Resort, each offering distinctive luxury experiences that celebrate Africa's natural beauty, cultural heritage, exceptional wildlife, and authentic hospitality.
The role requires a dynamic, creative, and commercially driven marketing professional with a strong understanding of luxury travel, experiential hospitality, safari tourism, international source markets, luxury brand storytelling along with an understanding of digital marketing and social media strategy.
Key Responsibilities
Strategic Marketing & Brand Positioning
- Develop and implement an annual cluster marketing strategy aligned with business objectives, revenue targets, and brand guidelines. Adapt as required on a quarterly basis.
- Establish differentiated positioning and compelling brand narratives for each property, highlighting unique experiences, location, and luxury offerings.
- Build integrated marketing campaigns that position the cluster as a leading luxury travel and safari destination in Africa.
- Identify opportunities to strengthen the properties' visibility across key international and regional source markets.
- Develop targeted campaigns supporting leisure travel, luxury FIT, honeymoon, romance, adventure, wellness, and exclusive safari experiences.
- Ensure consistent brand representation across all marketing materials, communications, digital platforms, and guest touchpoints.
- Monitor competitor activities, luxury travel trends, and emerging consumer preferences to identify growth opportunities.
- Conduct SWOT analyses and competitive benchmarking to refine strategies and identify growth opportunities.
Planning & Execution
- Lead regular planning sessions with revenue, sales, and operations teams to align campaign priorities, promotional calendars, and market trends.
- Maintain a calendar of brand and tactical campaigns and manage the execution to support the cluster in achieving revenue targets.
- Finalise Marketing Budget, ensure clarity on targets and ROI, manage spend.
- Identify and agree opportunities for cross selling and multi property itineraries within the cluster and beyond where relevant.
WHAT SUCCESS LOOKS LIKE
The successful Cluster Marketing Manager will establish a strong, differentiated market presence for each property while maximizing the commercial and storytelling advantages of the wider cluster.
Through creative leadership, strategic partnerships, exceptional content, and data-driven marketing,
the role will strengthen Minor Hotels and Resorts position in the African luxury hospitality market, increase international awareness, generate profitable demand, and contribute to the long-term commercial success of the portfolio.
QUALIFICATIONS & EXPERIENCE
- Bachelor’s degree in marketing, Communications, Business Administration, Hospitality Management, or a related discipline.
- Minimum 5 years of progressive marketing experience, preferably within luxury hospitality, luxury travel, or premium lifestyle brands.
- At least 2–3 years in a marketing management position, ideally with multi-property or cluster responsibilities.
- Demonstrated experience in developing and implementing integrated marketing strategies for luxury hotels, resorts, or safari lodges.
- Strong knowledge of international luxury travel markets, particularly Europe, the United Kingdom, North America, the Middle East, and key African markets.
- Experience working with international hotel brands and corporate marketing structures is highly desirable.
- Experience in destination marketing, experiential travel, and safari tourism will be a distinct advantage.
- Proven track record of delivering successful campaigns, and commercially effective marketing programs.
TECHNICAL SKILLS
- Strong copywriting, content development, and creative briefing capabilities.
- Experience managing external agencies, creative production, and media partnerships.
- Excellent budget management, analytical, and presentation skills.
- Proficiency in Microsoft Office and relevant marketing and project management platforms.
- Understanding of digital marketing and overall landscape.
PERSONAL ATTRIBUTES & LEADERSHIP COMPETENCIES
- Passionate about luxury hospitality, African destinations, wildlife, conservation, and authentic guest experiences.
- Highly creative with a sophisticated understanding of luxury brand aesthetics and storytelling.
- Commercially minded, analytical, and results-oriented.
- Proactive, resourceful, and comfortable managing multiple properties and competing priorities.
- Excellent communication, relationship-building, and stakeholder management skills.
- Strong organizational abilities and attention to detail.
- Comfortable working independently while collaborating with diverse, multicultural teams.
- Adaptable and willing to travel regularly between properties and to relevant industry events.
- Demonstrates cultural sensitivity, professionalism, and a commitment to Anantara's service philosophy.
Content Creation and Luxury Brand Storytelling
- Act as the brand champion, ensuring all collateral aligns with brand standards, complies with corporate guidelines, and operates within budget across all marketing activities.
- Lead the development of high-quality, visually compelling marketing content across all properties.
- Coordinate professional photography, videography, drone content, and lifestyle productions in accordance with brand standards and local requirements.
- Aligning with Regional Team, develop storytelling concepts showcasing the distinctive character of each property, including luxury accommodation, dining, wellness, wildlife, adventure, and cultural experiences.
- Ensure consistent content quality and brand tone across websites, brochures, social platforms, advertising campaigns, and sales collateral.
- Collaborate with operational teams to identify unique guest experiences and create marketable stories.
- Maintain an organized and up-to-date library of approved marketing assets.
- Support the development of signature experiences and cross-property itineraries that encourage guests to explore multiple destinations within the cluster.
- Audit and manage content across different channels including but not limited to brand.com, OTAs, Third party partners, luxury consortia, GDS channels.
Social Media
- Develop and manage a strategic social media content calendar for each property.
- Ensure that social media channels reflect Anantara's luxury positioning through exceptional imagery, engaging storytelling, and relevant destination content.
- Use platform insights and audience analytics to refine content types, posting schedules, and community engagement efforts.
- Drive audience growth, engagement, brand advocacy, and qualified traffic.
- Identify relevant luxury travel influencers and content creators for collaborative campaigns.
- Monitor online conversations, guest sentiment, and emerging social media trends.
- Coordinate with operational teams to ensure timely, professional responses to guest interactions and reputation-related matters.
Loyalty
- Aligning with e-commerce, ensure hotels are participating in all brand campaign opportunities.
Budget Management, Reporting, Performance Analysis
- Develop and manage the annual marketing budget for the cluster, ensuring effective allocation of resources across the properties.
- Measure and evaluate the success of all marketing initiatives, promotions and campaigns.
- In conjunction with E-Commerce Manager, analyse performance data across digital, social, and offline channels to evaluate effectiveness of campaigns and initiatives.
- Work with E-Commerce and use data to segment audiences, personalise messaging and optimise customer journeys across platforms.
- Align with E-Commerce and PR to prepare monthly marketing performance reports on activities and outcomes including digital performance campaign results, PR exposure, social media and commercial contribution.
- Share marketing opportunities with senior leadership based on data analysis and market trends.
- Continuously assess marketing effectiveness, track expenditure and identify opportunities to improve return on investment.
Cluster Marketing Operations
- Central marketing lead for the hotels, ensuring alignment, consistency and efficient execution.
- Oversee external creative agencies, photographers, production teams etc..
- Ensure brand standards and corporate approval processes are met.
- Liaise with brand teams to leverage opportunities to showcase hotels across different channels.
COMPETENCIES
- Passionate about luxury hospitality, African destinations, wildlife, conservation, and authentic guest experiences.
- Highly creative with a sophisticated understanding of luxury brand aesthetics and storytelling.
- Commercially minded, analytical, and results-oriented.
- Proactive, resourceful, and comfortable managing multiple properties and competing priorities.
- Excellent communication, relationship-building, and stakeholder management skills.
- Strong organizational abilities and attention to detail.
- Comfortable working independently while collaborating with diverse, multicultural teams.
- Adaptable and willing to travel regularly between properties and to relevant industry events.
- Demonstrates cultural sensitivity, professionalism, and a commitment to Anantara's service philosophy.
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