Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 21 hours ago

Lifecycle Marketing Lead

Mirage13 open roles

Pay
$100,000 – $200,000 a year
Where
Union Square, New York City
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowLifecycle Marketing LeadMirage · Union Square, New York City

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Mirage's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market. Mirage postings stay open a median of 21 days.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 21 hours ago

Mirage median: 21 days open

The posting

Mirage is an AI video company focused on making creation dramatically easier. Our team tackles some of the hardest creative and technical challenges in generative media.

We get to rethink how people collaborate with AI that can actually do creative work with them—defining entirely new interaction paradigms for AI-native video tools. We make that possible by building multimodal agents that turn creative direction into edits, rendering engines that composite multiple layers of video and graphics, and generative video models trained from the ground up that create new media when needed.

All of this comes together in Captions, our creative workspace for generating, editing, and designing video. The technology behind Captions is now available more broadly: Tesseract gives any AI agent native video-editing capabilities, while developers can integrate our models into their own products through APIs.

Explore our work Captions https://apps.apple.com/us/app/captions-ai-edits-your-video/id1541407007 — Our flagship creative workspace Tesseract https://x.com/trymirage/status/2102429594804429138 — Our professional video engine for AI agents Research https://mirage.app/research?utm_source=chatgpt.com — The foundation models we build in-house Updates https://x.com/trymirage — The latest from Mirage TechCrunch https://techcrunch.com/2026/03/24/mirage-raises-75m-to-continue-building-models-for-its-ai-video-editing-app-captions/, Forbes https://www.forbes.com/companies/captions/?list=ai50, Fast Company https://www.fastcompany.com/91270234/video-most-innovative-companies-fast-company-2025-youtube-roku-tubi-vimeo-captions-descript-cour-procreate-synthesia-beeble — Press

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Please note that most of our roles will require you to be in-person at our NYC HQ (located in Union Square)

ABOUT THE ROLE

We’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web.

You’ll own both strategy and execution: defining the lifecycle roadmap, building campaigns, and continuously optimizing performance across email, push, and in-app channels. You’ll partner closely with our product, engineering, data science, and creative teams to deliver the right message to the right customer at the right time.

The programs you build will directly impact core company metrics and shape how customers experience and engage with Captions. This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale.

*For this position, we're open to in-person at our NYC HQ (Union Square) or Fully-Remote in the United States

KEY RESPONSIBILITIES

- Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback

- Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities

- Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS

- Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV

- Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences

- Leverage data and insights to continuously improve performance and inform lifecycle strategy

- Use AI tools to accelerate execution, improve copy, and support analysis and experimentation

REQUIREMENTS

- Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business

- Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems

- Expert-level proficiency in Iterable (required), including building complex journeys and running experiments

- Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them

- Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies

- Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality

- Collaborative approach and excitement about partnering cross-functionally

BONUS POINTS

- You have a strong understanding of the creator economy and the end-to-end content creation process

- You’ve worked in a product-led growth or self-serve funnel environment

- You have experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel

BENEFITS:

- Comprehensive medical, dental, and vision plans

- 401K with employer match

- Commuter Benefits

- Catered lunch multiple days per week

- Dinner stipend every night if you're working late and want a bite!

- Grubhub subscription

- Health & Wellness Perks

- Multiple team offsites per year with team events every month

- Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Mirage's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Mirage's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Mirage's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.