The posting
ABOUT MISTRAL
Mistral provides full-stack AI solutions: from frontier models to developer tools, applications, and compute. We partner with enterprises tackling the hardest problems across high-stakes industries like finance, manufacturing, defense, healthcare, and the public sector, co-creating customized AI systems that they can run on their terms.
We are a dynamic, collaborative team passionate about AI and its potential to transform society. Our diverse workforce thrives in competitive environments and is committed to driving innovation. Our teams are distributed between Europe, North America, Asia and the Middle East. We are creative, low-ego and team-spirited.
ABOUT THE ROLE
We’re looking for a Senior Product Marketing Manager, Enterprise Products to shape how we position, launch, and scale our enterprise products like Vibe and Studio.
This is a high-impact role at the intersection of product, technology, and go-to-market strategy. You’ll translate complex product capabilities into clear, differentiated value propositions that resonate with enterprise decision-makers, technical buyers, and practitioners. You’ll define how we take our products to market, build repeatable messaging and enablement frameworks, and equip our commercial teams to articulate why Mistral is the right partner for organisations adopting AI at scale.
Working closely with Product, Engineering, Sales, Solutions, Developer Relations, and Communications, you’ll influence both how our products evolve and how we bring them to market. You’ll help establish the foundations for scaling our enterprise platform business in a rapidly evolving and highly competitive AI landscape.
WHAT YOU WILL DO
PRODUCT POSITIONING AND MESSAGING
- Own positioning and messaging for Mistral’s enterprise products, translating technical capabilities into differentiated value propositions for enterprise customers.
- Develop compelling narratives that connect platform functionality to business outcomes, technical requirements, and customer priorities.
- Tailor messaging to different audiences, from CIOs and technology leaders to developers, AI engineers, and business stakeholders.
- Define our competitive positioning against proprietary AI platforms, hyperscalers, and emerging alternatives, articulating the value of Mistral’s open-weight models, flexibility, and deployment options.
- Build a consistent messaging architecture across products, use cases, customer segments, and go-to-market channels.
GO-TO-MARKET STRATEGY AND PRODUCT LAUNCHES
- Lead go-to-market strategy for new enterprise platform capabilities, from launch planning and audience definition to positioning, activation, and post-launch optimisation.
- Partner with Product and Engineering to understand the roadmap, identify market opportunities, and translate product developments into compelling customer propositions.
- Identify high-value enterprise use cases and customer segments, developing repeatable GTM plays that support adoption and commercial growth.
- Establish clear launch frameworks, working cross-functionally to align Product, Sales, Solutions, Marketing, Communications, and Developer Relations around priorities and execution.
- Measure launch effectiveness and product adoption, using customer feedback and performance data to refine positioning and GTM strategy.
SALES AND FIELD ENABLEMENT
- Equip Sales and Solutions teams with the messaging, assets, and commercial narratives they need to position Mistral’s enterprise platforms effectively.
- Develop scalable enablement materials, including use-case playbooks, competitive battlecards, customer presentations, product demos, and objection-handling guides.
- Translate customer challenges and technical requirements into compelling business cases that support enterprise evaluation and purchasing decisions.
- Partner with field teams to identify recurring customer objections, competitive dynamics, and barriers to adoption, feeding these insights back into product and marketing strategy.
- Build repeatable frameworks that help commercial teams communicate platform value consistently across industries, markets, and buyer personas.
CONTENT AND CUSTOMER STORYTELLING
- Develop a content strategy that brings Mistral’s enterprise platform capabilities to life through product narratives, technical explainers, demonstrations, customer stories, and thought leadership.
- Work with Content, Communications, Developer Relations, and Solutions teams to create credible, technically grounded content that resonates with enterprise buyers and practitioners.
- Turn customer implementations and emerging use cases into compelling stories that demonstrate measurable business value.
- Support integrated campaigns and demand generation initiatives with clear messaging, audience insights, and content tailored to the enterprise buying journey.
- Ensure our content connects technical differentiation to the practical realities of deploying and scaling AI in enterprise environments.
MARKET INTELLIGENCE AND CUSTOMER INSIGHTS
- Develop a strong understanding of enterprise AI adoption, platform buying behaviour, competitive offerings, and emerging customer needs.
- Gather insights from customers, prospects, Sales, Solutions, and partners to identify unmet needs, adoption barriers, and opportunities for differentiation.
- Build a clear view of the competitive landscape, translating market intelligence into actionable recommendations for product positioning, roadmap priorities, and GTM investments.
- Identify emerging enterprise AI use cases and market segments where Mistral can establish a differentiated position.
- Track the impact of positioning and GTM initiatives through relevant measures, including product adoption, pipeline influence, sales enablement effectiveness, and launch performance.
WHAT WE'RE LOOKING FOR
- Deep experience in product marketing, ideally within enterprise software, AI platforms, cloud infrastructure, developer tools, or other technically complex products.
- A proven track record of developing differentiated product positioning and messaging that translates technical capabilities into clear customer and business value.
- Experience leading product launches and building go-to-market strategies for enterprise technology products, from early positioning through adoption and commercial scale.
- Strong understanding of enterprise buying journeys, including technical evaluation, stakeholder alignment, procurement considerations, and the challenges of deploying new technologies at scale.
- Ability to engage credibly with technical audiences while communicating effectively with executive and business stakeholders.
- Experience partnering closely with Product, Engineering, Sales, Solutions, and other cross-functional teams to drive alignment and execution.
- A commercial mindset, with the ability to connect product marketing initiatives to adoption, pipeline development, deal progression, and revenue growth.
- Strong competitive and market intelligence skills, with the ability to turn customer and market insights into actionable GTM strategies.
- Exceptional written and verbal communication skills, with a talent for simplifying complex concepts into clear, compelling narratives.
- A hands-on, proactive approach and the ability to operate independently, navigate ambiguity, and build repeatable processes in a fast-moving environment.
NICE TO HAVE
- Experience marketing AI platforms, model platforms, cloud infrastructure, or enterprise developer tools.
- Familiarity with LLMs, open-weight models, AI deployment architectures, and the practical challenges organisations face when moving AI from experimentation into production.
- Experience marketing products to both technical practitioners and enterprise decision-makers.
- Understanding of enterprise AI requirements, including security, governance, privacy, scalability, and deployment flexibility.
- Experience working in a high-growth technology company where product positioning, GTM strategy, and operating models are still evolving.
WHY JOIN MISTRAL?
At Mistral, you’ll help shape how organisations adopt and scale AI through products that give them greater choice and control over their technology. You’ll work alongside world-class researchers, engineers, product leaders, and commercial teams to bring ambitious ideas to market.
This is an opportunity to have a meaningful impact on our enterprise strategy, build the foundations for repeatable product marketing at scale, and help define how one of Europe’s leading AI companies competes in a global market.
WHAT WE OFFER
We offer a comprehensive benefits package designed to support your well-being, growth, and work-life balance. Benefits vary by country and may include healthcare coverage, parental leave, retirement plans, relocation support, wellness programs, meal and transportation allowances, and other location-specific perks.
For the most up-to-date details on benefits available in your location, please refer to our Benefits page https://app.notion.com/p/mistralai/Benefits-at-Mistral-36e6ba59a7fe836b93dd01737fcc27ef?source=copy_link.
PRIVACY POLICY
Your privacy matters to us. You can learn more about how we handle your personal data in our Applicant Privacy Policy https://legal.mistral.ai/terms/applicant-privacy-policy.
