The posting
We are seeking a motivated and data-driven Integrated Marketing Manager with strong product marketing capabilities to drive marketing efforts targeting stock, options, crypto, and prediction market traders in the USA.
This role will focus on translating our trading products, tools, and platform capabilities into clear value propositions and compelling integrated marketing campaigns. You will connect product features with real investor needs and trading scenarios, helping users understand why our products matter, how to use them, and what differentiates our platform.
The ideal candidate combines a strong understanding of financial markets and investing with hands-on product marketing and multi-channel campaign experience. You should be comfortable developing product messaging, shaping content and creative briefs, and working across teams to drive product awareness, adoption, engagement, and user acquisition.
This role will be based at our Jersey City offices, in line with our in-office work philosophy. Remote work is not available for this position. For more details about our in-office approach and expectations, please reach out to the recruiter.
Key Responsibilities:
- Develop and execute product-focused integrated marketing campaigns to drive user acquisition and engagement.
- Build a deep understanding of our trading products and competitive advantages, translating capabilities into clear positioning, messaging, and user benefits.
- Partner with Product teams on online go-to-market campaigns for new products, features, and major updates, including audience targeting, channel planning, launch execution, and performance measurement.
- Plan and execute in-person product events, including launches, demonstrations, and presentations showcasing platform capabilities and competitive advantages.
- Turn investor needs and trading use cases into compelling campaign concepts, product demonstrations, educational content, and creative briefs.
- Collaborate with Content, Brand, Growth, and external partners to deliver campaigns across paid media, influencer marketing, partnerships, social media, and owned channels.
- Brief internal teams, creators, and partners on product capabilities and key messages; review content for accuracy, clarity, and relevance.
- Conduct market, competitor, and customer research to inform product differentiation and campaign strategy.
- Manage campaign timelines, deliverables, and cross-functional coordination to ensure timely execution.
- Work closely with Compliance to ensure marketing materials meet regulatory requirements and internal policies.
Requirements
- Strong product marketing skills, with the ability to connect product capabilities to customer needs and communicate differentiated value through relevant trading scenarios.
- Strong execution and project management skills, with the ability to independently drive projects from planning through completion.
- Strong messaging and storytelling skills, with the ability to simplify complex financial concepts into clear, accurate, and compelling marketing content.
- Strong strategic thinking and business acumen, with the ability to connect audience insights, product priorities, and marketing initiatives to business outcomes.
- Strong analytical and problem-solving skills, with the ability to interpret marketing data and identify actionable insights.
- Strong understanding of financial markets and investment products. Frequent traders, active investors, and options traders are highly preferred.
- Strong organizational skills, attention to detail, and follow-through, with the ability to manage multiple projects, stakeholders, and priorities simultaneously.
- Strong written and verbal communication skills, with the ability to develop clear briefs, provide constructive content feedback, and collaborate effectively with internal teams and external partners.
- Ability to work effectively in a multicultural and cross-functional environment.
- Adaptability, agility, and a proactive mindset in a fast-paced and changing environment.
Qualifications:
- Bachelor's degree in Marketing, Business, Finance, or a related field.
- 3–5 years of experience in product marketing, integrated marketing, or a related role, preferably in financial services, fintech, retail brokerage, or consumer technology.
- Demonstrated experience translating product features and technical capabilities into clear positioning, customer benefits, and effective marketing campaigns.
- Experience developing and executing multi-channel marketing campaigns from planning through execution and measurement.
- Experience supporting or leading go-to-market initiatives for product launches, feature releases, or product adoption campaigns.
- Strong personal interest in investing and a good understanding of financial markets and investment products, particularly stocks, ETFs, perdition markets and options. Hands-on investing or trading experience is highly preferred.
- Experience working closely with Product, Content, Creative, Growth, and other cross-functional teams.
- Familiarity with retail investor behavior, trading platforms, and the competitive brokerage landscape is a strong plus.
Benefits
- Comprehensive Paid Medical Benefits: We prioritize your health with a robust medical benefits plan that covers you and your dependents.
- 401k Employer Contribution: We match your contributions to help you grow your retirement savings.
- Generous Paid Time Off & Paid Holidays: Take the time you need to recharge and pursue your passions with our generous PTO and paid holiday policy.
- Opportunities for Professional Growth & Development: Invest in your future through hands-on learning, skill-building, and cross-functional work.
