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Open nowFirst seen 4 days ago

Marketing Manager

Motravay.mu370 open roles

Where
Rivière du Rempart, Mauritius
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Your applicationOpen nowMarketing ManagerMotravay.mu · Rivière du Rempart, Mauritius

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Motravay.mu's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

The posting

Job Overview

As the architect of the marketing strategy, the Marketing Manager will spearhead digital marketing initiatives, oversee brand-building efforts, lead content creation, and manage social media campaigns to enhance brand visibility and drive revenue. The role involves crafting innovative campaigns, analyzing performance metrics, and ensuring a seamless and consistent customer journey across all touchpoints.

The Marketing Manager will also guide our client in an exciting rebranding journey, positioning the company as a modern, customer-centric, and industry-leading hospitality brand. Reporting directly to the Chief Commercial Officer (CCO), the Marketing Manager will collaborate with cross-functional teams, manage a talented in-house marketing team, and oversee relationships with external agencies to deliver high-impact results.

Key Responsibilities

Strategic Leadership:

  • Develop, implement, and oversee the annual marketing strategy for the Client's Groups portfolio.
  • Align marketing plans with overall business goals, ensuring cross-functional collaboration between sales, operations, and revenue teams.
  • Monitor competitive activity, market trends, and consumer insights to adapt strategies.

Digital Marketing:

  • Plan and execute paid digital campaigns (Google Ads, social media ads, display, and
  • remarketing) to achieve lead generation and revenue goals.
  • Optimize SEO/SEM strategies and improve organic rankings for the client websites.
  • Manage email marketing campaigns, including automation, segmentation, and A/B testing.

Brand Management:

  • Lead the client rebranding initiatives, ensuring consistent application of the new identity across all channels.
  • Develop strategies to strengthen brand positioning and market perception.
  • Collaborate with the Brand & Content Executive to produce high-quality branded materials.

Social Media Oversight:

  • Guide the Social Media Specialist in designing campaigns that enhance engagement, visibility, and follower growth.
  • Supervise influencer partnerships and community engagement programs.

Data-Driven Decision-Making:

  • Analyze and interpret performance metrics to continuously refine marketing efforts and achieve measurable outcomes.

Team Leadership:

  • Inspire and mentor a team of marketing professionals, fostering a dynamic culture of creativity, collaboration, and results.
  • Set KPIs for team members and evaluate performance regularly.

Innovation:

  • Stay ahead of trends in hospitality, marketing, and technology to ensure the Group remains at the forefront of the industry.

Job Requirements:

  • Bachelors degree in marketing, Business Administration, or related field.
  • Certifications in digital marketing, SEO, SEM, or analytics tools (e.g., Google Analytics, HubSpot, or Facebook Blueprint) are highly desirable.
  • Minimum 5-7 years of proven experience in a senior marketing role, with significant experience in digital marketing (SEO, SEM, PPC, analytics, and email marketing).
  • Demonstrated success in brand management and rebranding initiatives, including overseeing creative direction and collateral production.
  • Hands-on experience in content strategy development and social media campaign management.
  • Strong background in working with cross-functional teams and managing diverse marketing projects simultaneously.
  • Exceptional leadership, communication, and project management skills.
  • Previous experience in hospitality industry is a significant advantage.
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