The posting
Job Description
Reports To: Senior Manager - Regional Marketing
Division: Marketing
Mission:
- Drive the localization and execution of MTN’s brand and marketing strategy across the regions by deploying national communication campaigns, developing on-ground activation and trade visibility strategies, and driving customer education initiatives that align with commercial targets and brand objectives.
Description:
- Develop annual regional marketing plans in alignment with overall strategic brand and business plans of other commercial functions within assigned portfolios.
- Develop quarterly regional marketing plans for campaigns, regional initiatives, and brand-building plans to achieve set KPIs
- Oversee the adaptation and localization of creative materials and media deployment in line with regional insights, language preferences, and cultural context, working with the integrated marketing agency.
- Coordinate campaign rollout plans and material deployment across all trade and digital channels within the region to ensure uniform execution and alignment with national timelines.
- Work with Sales, Masterbrand, Sponsorship, and Trade teams to ensure execution aligns with product and brand priorities.
- Manage the end-to-end process for regional sponsorships, events, and activations from concept development, vendor briefing to execution, monitoring, and post-event analysis, working with the Sales team
- Conduct retail audits and CI compliance checks across MTN shops, POS outlets, and field marketing touchpoints to ensure adherence to brand identity standards.
- Measure and evaluate the effectiveness of field activations, campaigns, and sponsorships using ROI metrics and customer feedback mechanisms, sharing insights with the Senior Manager, Regional Marketing, for continuous improvement.
- Identify market trends, competitor activities, and emerging local opportunities for proactive brand positioning.
- Collaborate with the Sales, Segment, and the wider brand teams to translate insights into actionable marketing initiatives.
- Ensure accurate documentation, reporting, and submission of campaign scorecards, brand compliance reports, and performance dashboards to support strategic decision-making.
- Support internal communication by cascading key marketing information to the regional sales teams, ensuring product education and brand alignment.
Education:
- A first degree in Marketing, Mass Communication, a business-related degree, or any social science discipline
- A postgraduate diploma in Marketing, Business Administration or a related discipline
- Master’s in Business Administration will be an advantage
- APCON Certification
- Fluency in English and other local languages
Experience:
6-13 years’ experience which includes
- At least 4-8 years in core marketing, brand management, consumer marketing, Go-to-market strategy, regional /trade marketing, advertising and brand activations
- At least 4 years of proven experience in developing and executing Marketing strategies, brand management, retail marketing and Go-To-Market plans
- Experience working with agencies and cross-functional commercial teams
- Strong leadership and decision-making skills acquired directly or indirectly
- Strong interpersonal skills
- Excellent understanding of Brand strategy, marketing, Sponsorships and promotions, brand activations and trade marketing
- Adept in handling time-sensitive projects and deadlines, planning of promotions with focus on on-ground product adoption strategies
- Excellent relationship management and stakeholder engagement skills
About Us
We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization.
At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.
Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be - it is in our DNA.
As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.
We are delighted that you consider us your career partner to make a mark in the world. We wish you a rewarding career.
Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?
Obsessions: How We Do It
The behaviors that keep our culture strong and safe.
1. Light It Up!
Always Do This:
🔹 Bring all your heart and all your smarts to us.
Never Do This:
❌ Never doubt your value here or let anyone else do it. And never do it to anyone yourself.
2. Raise Your Hand. Speak Your Mind.
Always Do This:
🔹 Respectfully but firmly challenge any threat to what we stand for.
Never Do This:
❌ Never hesitate to tell the truth as you see it, to whoever you have to tell. And never cause others to fear telling you.
3. Collaborate. Don’t Isolate.
Always Do This:
🔹 Share what you know and respect what others can teach you.
Never Do This:
❌ Never think that you are great unless you help make others great too.
4. Things Always Get Better Here.
Always Do This:
🔹 Take your own steps forward to improve and strengthen us.
Never Do This:
❌ Never believe or cause others to believe that "not now" means "not ever."
Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?
Then, join MTN Nigeria!
Welcome to our Y’ello Family, where our people are our most critical competitive assets.
If you are passionate about working for a brand that believes in YOU, invests in YOU, and delivers the best value to those we serve, then THIS is the place.
Our Employee Value Proposition enables you to:
🟡 Work with meaning
🟡 Connect to develop
🟡 Thrive in positivity
🟡 Grow with purpose
Live inspired.
It’s a great place to work! Take that bold step and apply today!
*Eligible Females and People with Disabilities are encouraged to apply.
*MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications.
*MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever.
For whistle blowing and reporting fraudulent recruitment activities, contact us via [email protected]
By applying for this job, I am confirming that I have completed the job application privacy notice on MTN Nigeria job site (https://www.mtn.ng/career/).
