Outbound Sales Development Representative, Strategic Accounts

The posting

Muck Rack is trusted by thousands of organizations around the world to understand how their brands show up across news, social media and AI-generated answers.

Our AI-powered platform connects the entire PR workflow in one place, helping communications teams manage media relationships, understand the conversations shaping their brands, take action and measure their impact. Combined with analyst-led Media Intelligence and advisory services, Muck Rack turns signals into insights and insights into action.

Founder-controlled and growing profitably and sustainably, we have the freedom to build forward-thinking products, put our customers first, and offer an inclusive culture that welcomes diverse perspectives.

We're growing quickly, and we're looking for a driven, intellectually curious, and professionally persistent Strategic Accounts SDR to join our team and focus on breaking into net-new enterprise accounts.

Why this role exists:

Breaking into net-new enterprise accounts requires a different motion than traditional outbound — it takes time, research, and a coordinated strategy that a closing AE simply can't own alone. This role exists to build the top of the funnel for our most important prospects: identifying the right stakeholders, creating the first meaningful touchpoints, and generating qualified pipeline in accounts that could become some of our largest customers.

What you’ll do:

• Deep account research before outreach — build org charts, identify key stakeholders across multiple levels and functions, and track trigger events (earnings calls, leadership changes, press releases, industry shifts) to find the right moment and angle to engage
• Craft highly personalized, custom outreach — sequences are tailored to each stakeholder and account, not templated; a single email may reference a specific company announcement or strategic initiative relevant to that contact
• Multi-thread into accounts — engage multiple stakeholders simultaneously rather than pursuing a single contact, and leverage internal resources like executive sponsors, events, and other channels to open doors and build familiarity across the organization over time
• Partner closely with a Strategic/Enterprise AE — work in a true team structure, collaborating regularly on account strategy, prioritization, and how to position conversations with prospects
• Drive toward pipeline, not just activity — success is measured by S2 [qualified] pipeline generated, with an emphasis on quality over volume and an understanding that breaking into a single account can take months

How success will be measured in this role:

• S2 opportunities generated across assigned accounts
• Account penetration — number of meaningful threads opened within priority accounts
• Quality and conversion rate of outbound activity, not raw volume

If the details below describe you, you could be a great fit for this role:

• PR or communications experience (strongly preferred) — understands how to craft a narrative, read the media landscape, and engage with sophisticated buyers who are often PR-savvy themselves
• Facility with technology — comfortable picking up new tools quickly (Gmail, Salesforce, Sales Navigator, Outreach, Nooks etc.) without heavy hand-holding
• Self-starter — has a track record of taking something on independently and excelling at it, whether that's a sport, instrument, leadership role, or extracurricular
• Coachable — actively seeks feedback, applies it quickly, and doesn't get defensive
• Passion and curiosity — gets genuinely excited about new ideas, industries, and problems; brings energy to conversations that prospects can feel
• Professionally persistent — knows how to stay in front of a prospect without burning the relationship; finds creative ways back in when doors close
• Fearless — comfortable reaching out to senior executives, navigating ambiguity, and trying approaches that don't have a guaranteed outcome
• High emotional intelligence — reads people well, adapts their communication style, and knows when to push and when to pull back
• Strong research skills — naturally curious and thorough; can synthesize information from multiple sources into a clear, actionable point of view
• Leadership and ability to manage up — takes ownership of their accounts, proactively communicates with their AE and manager, and isn't waiting to be told what to do next
• Alignment with Muck Rack's core values: Customer Devotion, Resilience, Transparency, Ownership
• Proactively incorporates AI tools into day-to-day work to improve productivity and accelerate delivery

Interview Overview

Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• Intro call with a member of our Talent Team
• A video interview with the Hiring Manager
• Live working session
• Panel interviews with executive team members
• 30-minute Bar Raiser

Travel & Team Engagement Expectations

This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected.

Salary

In the US, the base salary for this role is $29.25 an hour, with $80,840+ in OTE. Note that we typically build 1-3 quarters of ramp time with lower goals and thus lower earnings from commissions. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Why Muck Rack?

Remote Work, Forever

• Fully distributed team with a permanent remote setup
• Home office stipend, phone and internet reimbursement, coworking membership
• Virtual and in-person team bonding (lunches, events, competitions)

Transparent & Fair Compensation

• Competitive geo-neutral pay in the U.S.
• Annual reviews to ensure equity and market alignment
• Standardized bonus or commission structure
• 401(k) with employer contributions
• Equity opportunities

Health & Wellness

• Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
• 100% premium coverage for individuals on high-deductible plans
• 24/7 Virtual Care and Employee Assistance Program
• Employer-funded HSA contributions and other pre-tax benefits
• Quarterly wellness stipend and free Headspace subscription

Time Off & Family Benefits

• 4+ weeks of PTO, plus paid sick and mental health days
• 13 paid holidays with the option to swap for personal days
• Up to 16 weeks of fully paid parental leave

Learning and Development

• Transparent pathways for internal mobility and promotion
• Bi-annual performance reviews, team workshops, and leadership training
• Unlimited access to Coursera and O’Reilly
• 2 additional PTO days annually for learning and development

Inclusive, Customer-First Culture

• Commitment to equity and valuing diverse perspectives
• Agile, founder-led company focused on collaboration and innovation
• Trusted by 3,000+ companies worldwide

Note: Benefits and compensation reflect offerings for U.S.-based employees. Support is provided for employees in other locations, in compliance with local laws and regulations.

While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.

#LI-Remote

Please note: For detailed information regarding our GDPR and/or CCPA compliance policies, including how we handle personal data and privacy rights, kindly refer to the email correspondence accompanying this application.

Muck Rack does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to Muck Rack will be considered Muck Rack property, and Muck Rack will not pay a fee should it hire the subject of any unsolicited resume.

Muck Rack considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

Note to applicants/job seekers: We have recently been made aware of scams impersonating Muck Rack’s HR team. Please be cautious of these attempts to elicit banking or other financial or sensitive information. Muck Rack will never request financial information during the interview process, and follow ups for interviews or next steps will always come from an ‘@muckrack.com’ email address. If you are contacted by anyone from a different domain who claims to be from Muck Rack, please forward the communication to [email protected].