The posting
Job Summary
The Business Development & Sales Executive drives offline sales growth by acquiring new B2B customers, expanding retail and wholesale channels, promoting consumer electronic products, and achieving sales targets within the consumer electronics market.
Responsibilities
- Identify and research potential B2B customers such as electronics retailers, mobile phone shops, wholesalers, distributors, and corporate buyers to expand the customer base.
- Proactively source new customers using cold calling, WhatsApp, email, referrals, networking, field visits, and trade shows to generate sales opportunities.
- Conduct regular field visits to present product offerings and establish new business relationships.
- Develop and maintain a sales pipeline with detailed customer information, business needs, and follow-up status to track prospects effectively.
- Convert qualified prospects into active purchasing accounts and meet new customer acquisition targets.
- Promote the company’s product range by explaining specifications, features, pricing, and competitive advantages to customers.
- Recommend products tailored to customers’ target markets, profiles, budgets, and purchasing requirements.
- Introduce new product launches, promotional bundles, and seasonal offers to existing and prospective customers.
- Provide sales materials such as catalogues, quotations, and samples to support customer decision-making.
- Collect and report customer feedback on product quality, packaging, pricing, and market acceptance to inform product strategy.
- Prepare and submit quotations, proposals, and price lists aligned with company pricing and discount policies.
- Negotiate prices, order quantities, promotional terms, and commercial conditions to close sales within approved guidelines.
- Follow up on quotations and enquiries to convert opportunities into confirmed purchase orders.
- Encourage bulk purchases, product range expansion, and repeat orders to maximize sales revenue.
- Monitor sales opportunities’ progress and maintain accurate records of negotiations and expected closing dates.
- Document and obtain approval for all confirmed orders, prices, and terms according to company procedures.
- Identify and develop new retail outlets, resellers, wholesale partners, and distribution channels to increase product availability.
- Build relationships with decision-makers such as shop owners and purchasing managers to support channel growth.
- Recommend product assortments and order quantities based on customer demand and market trends.
- Identify opportunities for bulk supply, corporate gifts, promotional bundles, and B2B product packages.
- Monitor product sell-through, customer demand, and replenishment needs to support inventory management.
- Explore new territories, customer segments, and partnerships to sustain business growth.
- Maintain regular contact and conduct scheduled visits with existing customers to support retention and growth.
- Follow up on customers’ purchasing plans, stock replenishment, and new product needs to encourage repeat sales.
- Introduce cross-selling opportunities and new products to increase account value.
- Monitor customer purchasing patterns and resolve routine sales-related issues professionally.
- Coordinate with internal teams on product quality, warranty, and technical matters to ensure customer satisfaction.
- Monitor competitors’ products, pricing, promotions, and distribution to identify market trends and opportunities.
- Gather customer insights on preferred brands, specifications, price points, and buying behavior to inform sales strategy.
- Provide regular market intelligence and actionable recommendations to management.
- Verify product availability, pricing, and delivery lead times before confirming orders to ensure accuracy.
- Coordinate with warehouse, customer service, and finance teams to manage order fulfillment, invoicing, and payment follow-up.
- Monitor outstanding payments and follow up on overdue accounts in line with company credit policies.
- Escalate significant issues such as stock shortages, defects, delivery delays, or pricing disputes promptly.
- Avoid unauthorized commitments on product specifications, delivery dates, warranties, discounts, or credit terms.
- Achieve monthly, quarterly, and annual sales targets for revenue, gross profit, and customer acquisition.
- Maintain updated customer databases, sales pipelines, quotation records, and purchase order histories.
- Submit regular reports on sales performance, customer visits, quotations, order conversions, and market developments.
- Prepare sales forecasts based on customer requirements, confirmed orders, and qualified opportunities.
- Review sales performance and propose action plans to address shortfalls.
- Ensure accurate and timely updates of sales activities and customer records in CRM, ERP, or reporting systems.
- Maintain current knowledge of product range, specifications, pricing, and approved claims to ensure accurate communication.
- Comply with company policies on pricing, discounts, credit, order approvals, and sales documentation.
- Observe product safety, labeling, and regulatory requirements when promoting and supplying electronic products.
- Handle customer and company pricing information confidentially.
- Represent the company professionally during customer meetings, business visits, exhibitions, and sales activities.
- Communicate effectively in English to engage with customers and internal teams; additional languages relevant to the customer base are advantageous.
- Travel locally as needed to conduct customer visits and business development activities.
Preferred competencies and qualifications
- Previous experience in sales, business development, or B2B customer management.
- Experience in consumer electronics, mobile accessories, IT products, retail distribution, or wholesale trading.
- Ability to quickly learn and understand electronic accessories product specifications.
- Strong communication, negotiation, presentation, and relationship-building skills.
- Proactive, independent, and target-driven with capability to conduct field sales activities.
- Good organizational skills to manage multiple customers and sales opportunities.
- Proficiency in basic computer applications, spreadsheets, and sales reporting systems.
- Valid driving licence and own transport are advantageous for field sales.
