The posting
Who is Taco Bell?
Taco Bell (TB) Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world’s largest Mexican-inspired quick service restaurant (QSR) brand.
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favourite Crunchy Tacos on the West Coast to a global brand with 8,700+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That’s right… Taco Bell has 8,700+ restaurants in over 35 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. And we don’t plan to stop there.
Internationally (outside of the US), Taco Bell has over 1,100 restaurants, with a bold goal to reach 3,000 restaurants by 2030. The brand’s steady growth and strong business model have earned it the #1 position on Entrepreneur’s “Franchise 500 list” two years running and has been named “Most Innovative Company” by Fast Company and AdAge “Marketer of the Year.” As part of Yum, alongside our sister brands – KFC, Pizza Hut and The Habit Burger Grill – we are famous for career growth and development, as well as constantly pushing innovation and inspiration in the QSR sector.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
And all that comes with fun, year-round events like holiday and cultural festivities, development opportunities you can take advantage of from anywhere you are, and random recharge days – just to name a few. We truly believe that where you work matters and taking care of our employees matters as much to us as taking care of our fans.
About the Role
Taco Bell APAC is looking for an analytically strong, commercially minded individual to join our regional team on a 6-monthfixed-term contract to provide maternity leave coverage. There may be an opportunity to transition into a permanent role following the contract, subject to business needs and performance.
Reporting to the Head of Marketing and working closely with APAC market leads, franchise partners and cross-functional teams, you will lead delivery performance and commercial analytics across our priority markets.
This is a hands-on regional role for someone who can turn data into clear commercial insights and recommendations, helping our teams make better decisions across delivery, pricing, promotions, innovation and marketing investment.
Key Responsibilities
Delivery & Aggregator Performance
- Partner with market leads, franchise partners and delivery aggregators to drive profitable delivery growth across APAC.
- Monitor delivery sales, advertising, promotions and campaign performance, identifying opportunities to improve transactions, sales and profitability.
- Participate in monthly and quarterly business reviews with key aggregators, identifying growth opportunities and addressing performance gaps.
- Translate delivery strategy into market-level advertising and promotional plans, including customer targeting, dayparts, locations and investment levels.
- Partner directly with aggregators and franchisees to ensure strong campaign execution.
- Measure advertising ROI, incrementality and profitability, translating learnings into recommendations for future delivery investment.
Commercial Analytics
- Partner with market leads and franchisees on commercial analysis across priority APAC markets.
- Develop sales forecasts, identify key performance drivers and evaluate business performance against expectations.
- Evaluate new campaigns, product launches and promotions, including sales uplift, incrementality, cannibalization and profitability, and translate findings into actionable recommendations.
- Conduct pricing, competitive and market benchmarking to inform pricing and value strategy.
- Evaluate marketing and media performance and identify opportunities to improve return on investment.
- Develop clear, decision-oriented reports and presentations for regional leadership and franchise partners.
- Build strong working relationships across functions, markets and franchise partners, independently driving analysis from question to recommendation.
About You
- 5+ years of experience in commercial analytics, business intelligence, finance, strategy or consulting.
- Experience in QSR, food delivery, retail or consumer businesses is highly desirable.
- Strong commercial and analytical mindset, with the ability to move beyond reporting and turn data into clear recommendations and business actions.
- Strong problem-solving skills and comfort working with complex and sometimes incomplete datasets.
- Excellent communication and stakeholder management skills, with the ability to present complex analysis simply and persuasively.
- Comfortable working independently and managing multiple priorities across markets in a fast-paced regional environment.
- Advanced Excel skills; experience with Power BI, Tableau, DOMO or similar visualization tools is preferred.
- Experience with SQL is an advantage.
