The posting
SL Aesthetic Group is a leading name in the aesthetics and wellness industry, with a diverse portfolio of established brands, including SL Aesthetic Clinic, SkinLab The Medical Spa, TrichoLab, Prologue, and Euphie. Each brand is dedicated to delivering premium experiences and effective results through professional expertise, innovation, and care.
Job Description
Content Strategy & Creative Ideation
- Explore industry trends, audience behaviour, search demand and competitor insights to identify content gaps, emerging topics and opportunities for differentiation.
- Develop and maintain a strategic content calendar that balances editorial priorities, audience interests, search opportunities and business objectives.
- Pitch fresh ideas, compelling angles and distinctive content formats that engage audiences across different levels of knowledge and experience.
- Build content strategies around audience needs and search intent, creating meaningful connections between what people want to know, what the brand can offer and what the business aims to achieve.
Editorial Voice & Written Content
- Write and edit clear, engaging and well-researched content across blogs, articles, email newsletters, websites, landing pages, advertisements and social media.
- Establish a strong editorial voice that makes complex concepts accessible, builds audience trust and differentiates the brand from competitors.
- Balance editorial quality, originality and storytelling with search visibility, audience engagement and commercial objectives, ensuring content delivers value beyond rankings and traffic.
- Translate complex topics into useful, relatable and easy-to-understand content without oversimplifying important information or losing the brand's point of view.
- Apply strong editorial judgement to research, fact-checking, content structuring and editing, maintaining accuracy, clarity and consistency across all formats.
SEO, AI Search & Content Discoverability
- Apply SEO fundamentals and advanced content optimisation techniques to improve organic visibility across traditional search engines and emerging AI-powered search experiences.
- Structure content to support discoverability across search engine results, AI-generated answers and other relevant discovery platforms, using clear information architecture, descriptive headings, relevant entities and well-organised, authoritative content.
- Understand how search intent, topical authority, internal linking, content depth and source credibility influence content discovery, and apply these principles throughout the content development process.
- Monitor developments in AI search, answer engines and changing search behaviour to identify new opportunities for content visibility, brand mentions and citations.
- Use relevant SEO and AI search tools to research topics, evaluate content performance and identify opportunities for optimisation, while maintaining original thinking, editorial integrity and human oversight.
Visual Content
- Collaborate with designers to translate editorial ideas and complex information into engaging infographics, charts, illustrations and other visual formats.
- Use AI-powered tools to create and refine infographics, data visualisations and supporting graphics that make complex concepts easier to understand and complement written content.
Performance Analytics & Optimisation
- Track and analyse content performance across relevant metrics, including organic traffic, search visibility, AI citations and brand mentions, engagement, conversions and audience retention.
- Interpret performance data to understand what resonates with audiences, identify content gaps and inform future editorial and distribution strategies.
- Conduct experiments with headlines, content formats, visuals, calls to action and page structures to improve content effectiveness.
- Conduct regular content audits to identify opportunities to refresh, consolidate, expand or repurpose existing content based on audience needs, search trends and business priorities.
- Translate insights into actionable recommendations that improve content quality, discoverability and contribution to business goals.
AI-Assisted Content Development
- Use AI-powered tools to support research, ideation, content analysis, workflow efficiency and optimisation, while applying sound editorial judgement and human oversight.
- Evaluate AI-generated outputs critically, verifying factual accuracy, identifying generic or unsupported claims, and ensuring content reflects the brand's original perspective and editorial standards.
- Identify opportunities to integrate AI into content workflows responsibly, improving efficiency without compromising originality, quality or audience trust.
Requirements
- A bachelor’s degree in marketing, Communications, or a related field.
- Minimum 2 years of experience as a Content Creator, Content Writer, or similar, with a portfolio that showcases versatility and creativity.
- Exceptional writing, editing, and proofreading abilities as well as the skill to switch tone depending on platform and audience.
- Experience producing content for blogs, websites, and platforms such as X, Telegram, Discord, LinkedIn, Instagram, TikTok, etc.
- A solid grasp of SEO, content marketing, and digital storytelling.
- Familiarity with CMS tools and social publishing platforms.
- Strong research skills, especially when navigating medical aesthetics topics.
- Ability to handle multiple projects at once, stay organised, and deliver on time.
- A creative eye, a hunger to experiment, and a genuine love for creating great content.
- A growth mindset, always improving, always learning.
Please indicate your last drawn salary and expectedsalary for the position you are applying for in your resume submission.
