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Open nowPosted yesterday

Digital, Marketing & Communications Executive

MyCareersFuture99,426 open roles

Pay
SGD 2,800 – SGD 3,500 a month
Where
Central, Singapore
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Your applicationOpen nowDigital, Marketing & Communications ExecutiveMyCareersFuture · Central, Singapore

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  2. 3.8%3 days
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  4. 15.2%14 days
  5. 34.1%30 days
This job: posted yesterday

MyCareersFuture median: 4 days open

The posting

Job Summary:

The Digital, Marketing & Communications Executive is responsible for executing the overall marketing, digital, and public relations strategy for Mama Shelter Singapore Orchard, a lifestyle hospitality brand under the Ennismore/Accor Group.

This role works with all branding, communications, digital marketing, and event-driven initiatives that strengthen the property’s market positioning and drive revenue across Rooms, F&B, and Events. The position requires a strategic leader with cross-functional coordination skills and a strong command of digital performance marketing, brand storytelling, and reputation management.

Interested candidates can email [email protected].

Key Responsibilities:

Strategic Planning & Leadership

  • Implement the annual marketing and communications plan, aligning with business and brand objectives.
  • Assist with tracking the overall marketing budget, forecasting expenditures and ensuring cost efficiency and maximum ROI.
  • Collaborate with senior management and Accor/Ennismore’s regional teams to align global brand standards and local market activation.
  • Present monthly performance reports and marketing ROI analyses to management.

Digital & Marketing Operations

  • Drive integrated digital marketing campaigns (Google Ads, Meta, TikTok, Xiaohongshu, etc.) to increase brand visibility, engagement, and direct bookings.
  • Oversee the hotel’s website and third-party listings to ensure accurate, timely, and optimized content updates.
  • Develop and approve content calendars across social media platforms, ensuring consistent tone, creativity, and storytelling.
  • Partner with digital agencies to manage paid media performance and conversion optimization.
  • Supervise the use of CRM and loyalty tools to execute targeted email marketing, guest segmentation, and personalised offers.
  • Ensure all marketing activities comply with brand guidelines, legal standards, and data protection policies (e.g., PDPA).
  • Maintain the hotel’s marketing asset library (photo, video, artwork) with updated, high-quality creative materials.

Public Relations, Events & Guest Engagement

  • Manage press relations, influencer collaborations, and media partnerships to generate strong editorial coverage.
  • Conceptualise and execute PR events, media activations, and creative brand campaigns that strengthen visibility in the local and regional market.
  • Develop and maintain long-term relationships with journalists, KOLs, and media outlets to build continuous brand advocacy.
  • Oversee the hosting of media, influencers, and VIP guests, coordinating across departments to ensure seamless brand experience.
  • Partner with Rooms, F&B, and Events teams to create and promote signature activations, themed campaigns, and special offers.
  • Ensure all on-property activations and communications reflect the brand’s creative, inclusive, and community-driven spirit.

Crisis Communication & Reputation Management

  • Develop and enforce a Crisis Communication SOP, outlining escalation protocols, response templates, and media handling procedures.
  • Oversee online reputation management across Google, TripAdvisor, and OTA platforms — ensuring timely, brand-aligned responses to guest reviews.
  • Coordinate with corporate PR and legal teams to manage sensitive issues, ensuring brand protection and stakeholder confidence.

Requirements:

  • Bachelor’s Degree in Marketing, Communications, or related field.
  • Minimum 2-5 years’ experience in marketing or communications, preferably within hospitality, lifestyle, or F&B sectors.
  • Proven track record in digital marketing, PR management, and brand strategy.
  • Strong analytical skills with experience in campaign performance analysis and ROI reporting.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to multitask and thrive in a fast-paced, creative environment.
  • Familiarity with social media, influencer ecosystems, CRM, and paid media management tools.
  • Creative, self-driven, and results-oriented, with high attention to detail.
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