The posting
Job Summary
We are looking for a hands-on, creative and outgoing E-Commerce & Contents Executive to manage our onlinemarket places, execute livestream sales and create engaging social media content for our branded Bed linen and beddings accessories.
The ideal candidate is comfortable appearing on camera, enjoys presenting products and interacting with audiences, and is able to balance e-commerce operations with content creation. This role will manage our Shopee, TikTok Shop and Rednote (XHS) channels to drive online sales, strengthen brand awareness and grow our digital presence.
Job Responsibilities
1. E-Commerce Duties
● Manage day-to-day operations ofthe company's Shopee and TikTok Shop accounts.
● Maintain product listings,descriptions, pricing, images, product variations and stock availability.
● Upload new product launches andensure product information is accurate and up to date.
● Set up and manage platformcampaigns, vouchers, bundles, promotional mechanics and campaign listings.
● Monitor orders, fulfilment status,cancellations, customer enquiries and after-sales issues.
● Coordinate with internal teams oninventory, pricing, promotions and product availability.
● Monitor shop performance,conversion rates, traffic and sales to identify areas for improvement.
2. Livestream Planning & Hosting
● Plan, host and execute regularself livestream and creator livestream sessions on Shopee and TikTok.
● Present products confidently,demonstrate product features and communicate key selling points.
● Engage viewers through liveinteractions, product recommendations, audience Q&A and promotionalactivities.
● Prepare livestream scripts,product talking points, run-of-show plans and promotional mechanics.
● Coordinate livestream schedules,featured products, exclusive deals and flash promotions.
● Monitor livestream performance, adsmanangement, including viewership, engagement, click-throughs and salesconversion.
● Review livestream results andrecommend improvements to increase audience retention and sales.
3. Rednote (XHS) Shop & Content Management
● Manage the brand's XHS presence,including content planning, publishing and account maintenance.
● Create and publishlifestyle-focused posts, product recommendations, product reviews andpromotional content.
● Support the management of the XHSshop, including product listings and promotional activities where applicable.
● Develop content ideas aligned withplatform trends, audience interests and brand positioning.
● Monitor comments, messages,engagement and content performance.
● Support collaborations withcreators and KOLs, including content coordination and campaign execution.
4. Content Creation & On-Camera Talent
● Appear on camera as a recurring brand talent for TikTok, Instagram Reels, XHS and other relevant channels.
● Present products naturally and confidently while communicating their benefits in an engaging manner.
● Participate in video shoots,product launches, campaign content and marketing initiatives and work with themarketing team to develop video concepts, hooks, scripts and storyboards.
● Assist with basic video editing,captions, subtitles and content preparation where required.
● Stay updated on social mediatrends, content formats, audio trends and platform best practices.
5. Campaign & Sales Support
● Support monthly sales campaigns,payday promotions, double-digit campaigns and festive promotions.
● Coordinate product selection,campaign preparation, promotional assets and livestream schedules.
● Ensure consistency in productmessaging, pricing and promotional information across platforms.
● Work with the marketing team toexecute integrated campaigns across e-commerce and social media channels.
6. Performance Tracking & Reporting
● Track and report shop sales, livestream results for assigned platforms and social media content performance for Rednote.
● Identify best-performing products, content formats and livestream strategies.
● Recommend practical improvements to enhance online sales, content quality and channel growth.
Requirements
● Diploma or degree in Marketing,E-Commerce, Digital Media, Communications or a related field is preferred.
● Experience in e-commerce operations, livestream hosting, social media management or content creation isan advantage.
● Comfortable and confidentappearing on camera and presenting products to an audience.
● Strong verbal communication skillsand an engaging, presentable on-camera personality.
● Familiarity with Shopee, TikTokShop and/or Rednote is an advantage.
● Creative, proactive, organised andcomfortable working in a fast-paced environment.
● Able to multitask, meet deadlinesand work collaboratively with the marketing team.
● Willing to work scheduledlivestream sessions, including occasional evenings or promotional campaignperiods, with the schedule agreed in advance.
Preferred Skills
● Basic video filming and editingskills using tools such as CapCut.
● Understanding of social commerce,livestream selling and short-form video trends.
Ability to interpret platform analytics and translateinsights into actionable improvements.
Fringe Benefits
- 5 day work week.
- Marriage leave, Birthday leave, Family bonding leave on and above the Annual Leave.
- Additional medical benefits for dental and opthalmology
- AWS and Variable performance bonus.
- All others as governed by the Employment Act.



