The posting
What you'll do:
- Identify and build relationships with local KOLs, influencers, communities, web3 projects, and strategic partners in the Japanese market to promote our platform, driving user acquisition and trading volume growth.
- Act as our local representative to nurture long-term partnerships with Japanese KOLs and marketing channels.
- Own the execution and performance of KOL marketing strategies; track and analyze channel performance, iterate tactics to optimize results, and maximize ROI.
- Stay updated on local industry trends and competitor activities in Japan, developing corresponding response strategies.
- Represent the company at local events, media engagements, and communications with external stakeholders.
What you'll need:
- Bachelor’s degree with proven business development or marketing experience within the Web 3 / Fintech / Digital Assets industry.
- Strong interpersonal, negotiation, and relationship-building skills.
- Deep understanding of affiliate marketing and influencer ecosystems in the web3 space.
- Genuine passion for the fintech and Web3 industry.
- Bilingual proficiency in English and Japanese (native or near-native Japanese communication for daily localization work). Able to work under pressure with strong execution capabilities.



