The posting
This internship is designed for students who want real exposure to how modern retail brands operate today, beyond traditional brick-and-mortar retail.
Interns will gain hands-on experience across:
- Retail operations
- Social commerce
- Customer behaviour
- Inventory & fulfillment
- Product preparation & merchandising
- Livestream preparation
- Event activations
LIVE COMMERCE INTERN
Department: Live Commerce Report to: Live Commerce Manager Location: Singapore
Suitable For Students Studying:
- Retail
- E-Commerce
- Fashion Business
- Hospitality & Events
(A) KEY RESPONSIBILITIES
(I) Pre-Livestream Preparation
- Confirm livestream line-ups and show structure
- Coordinate with Operations for product withdrawals and availability
- Set up studio spaces with programming in mind (rack arrange in show order)
- Prepare product lists, live carts, and backup items for quick swaps
(II) During the Livestream
- Monitor audience engagement, comment, and cart behaviour in real time
- Guide host on: When to change items Which colours or styles to priorities When to revisit high-performing products
- Call out promos, brand messages and pacing cues
- Make real-time decisions to adjust the show flow for better engagement
- Troubleshoot technical or operational issues without disrupting the live
(III) Post-Livestream
- Ensure products are packed, returned, or stored properly
- Reset studio and shared spaces
- Review basic post-live reporting and internal notes for improvement
(IV) Backend & Operational Support
- Supervise ad-hoc teams for steaming, folding, hanging, and labelling
- Build deep familiarity with YHF’s operational systems and TikTok Shop
- Support ad-hoc operational tasks when needed (stock take, data entry, packing)
(B) REQUIREMENTS
- You think in flows, sequences, and storytelling
- Comfortable directing host and making quick decisions
- Strong communicator who can give clear, calm instructions
- Organised, detail-oriented, and confident juggling multiple elements live
- Enjoys routine but can adapt quickly when the plan needs to change
- Interested in live commerce, fashion, production, and audience behaviour
- A natural problem-solver who stays steady under pressure
(C) WHAT YOU’LL LEARN
Unlike traditional retail internships focused only on physical stores, this role provides exposure to how next-generation retail brands operate across both online and offline channels.
- Plan and program livestream as structured styling shows, not ad-hoc selling
- Control the live flow by guiding hosts on what items to feature and when
- Ensure every livestream follow a clear run-of-show that drives engagement, storytelling and conversion
- Hands-on learning environment
- Portfolio-worthy exposure to modern retail operations
- Support hosts, audience, and operations to deliver a smooth, confident live experience



