The posting
Manager, Field Marketing – Southeast & Northeast Asia
Our Company
At Teradata, we believe that people thrive when empoweredwith better information. Teradata Autonomous Knowledge Platform activatesenterprise intelligence by unifying data, knowledge and business context toachieve tangible outcomes. With Teradata, organizations can provide agents withfull context for impact when it matters. Our solution lets businesses connectand scale on premises, in the cloud, or through a hybrid approach. Teradatadelivers real business value with AI.
What You'll Do
Teradata is looking for a Manager, Field Marketingpredominantly focused on Southeast-Asia, Hong Kong, Taiwan and South Korea.This role will work directly with the regional sales teams and will carry apipeline generation target. The role will execute high-impact ABM and demandgeneration programs that accelerate the sales cycle, generate net new pipeline,and strengthen customer preference for Teradata's solutions.
This is a hands-on execution role with the expectation topartner with key stakeholders to develop marketing plans aligned to businesspriorities across a diverse, multi-market geography. The ideal candidateunderstands both direct and indirect sales environments and can adapt programsaccordingly — whether activating through Teradata's own sales teams or throughchannel and partner networks.
Essential Duties and Responsibilities
- Drive demand generation activity across the region through a mix of digital programs, field events, partner marketing, and content syndication — with clear pipeline ownership and contribution targets
- Coordinate asset and campaign delivery into ABM and marketing automation platforms (e.g. Influ2, Eloqua) ensuring content is correctly structured for account-level and industry-vertical targeting
- Work closely with regional sales leadership and SDR teams to align marketing activity to pipeline goals, and create field enablement materials, outreach templates, and call campaign assets that improve lead-to-meeting conversion
- Enable localized campaign execution, content adaptation, and industry and partner messaging suited to each local market in the region
- Design and execute ABM programs targeting named and cluster accounts across the region — including buying committee mapping, account-level content activation, and multi-touch digital sequences
- Plan and manage regional field and virtual events end-to-end, including Cvent build, promotion, and post-event asset management
- Provide social media support for local leaders and subject matter experts
- Coordinate stakeholder input for the regional marketing calendar, weekly Sales/SDR updates, and regular regional marketing performance reviews
- Proactively manage the regional marketing calendar and budget
- Take a data-driven approach to analysing full-funnel performance, from lead generation through to pipeline and closed business, diagnosing where conversion drops and adjusting programs accordingly
- Support channel and partner marketing activity, including co-branded campaigns and MDF utilization in indirect sales markets
- Travel domestically and internationally as needed
Who You'll Work With
You will work closely with local go-to-market teams acrossthe region, regional sales leadership, channel partners, and local and globalmarketing colleagues to ensure consistent messaging and alignment acrosschannels.
What Makes You a Qualified Candidate
- Bachelor's degree
- 5–8 years of experience in B2B marketing, with a focus on field marketing, demand generation, or ABM
- Regional marketing experience across Southeast Asia; familiarity with Taiwan and/or South Korea markets a plus
- Experience in B2B enterprise software, data, analytics, or AI
- Strong organizational skills with experience managing field and virtual events
- Understanding of both direct and indirect (channel/partner) sales environments
- Data-driven and analytical mindset, comfortable diagnosing full-funnel marketing performance and turning insights into action
- Proficient in Salesforce, including campaign and pipeline reporting, and using CRM data to measure and improve funnel conversion
- Proactive, self-motivated, innovative, and collaborative mindset
- Fluent English and Mandarin (spoken and written) required; additional Southeast Asian languages a plus
What You'll Bring
- Proven track record of building and executing ABM programs for enterprise sales teams — including named account targeting, buying committee engagement, and account-level content strategies
- Hands-on demand generation experience: nurture cadences, intent data, content syndication, and digital campaign execution
- Experience working within or alongside indirect sales channels, including partner co-marketing and MDF management
- Familiarity with ABM and marketing automation platforms (Influ2, Eloqua, or equivalents)
- Experience building integrated marketing plans for a high-tech company; data, analytics, and AI background a plus
- Strong written and verbal communication skills across functions and cultures
- Strong execution and project management skills with close attention to detail
- Experience managing in-person and virtual events across multiple markets
- Understanding of direct and indirect sales environments
Why We Think You'll Love Teradata
We prioritize a people-first culture because we know ourpeople are at the very heart of our success. We embrace a flexible work modelbecause we trust our people to make decisions about how, when, and where theywork. We focus on well-being because we care about our people and their abilityto thrive both personally and professionally. We are committed to activelyworking to foster an inclusive environment that celebrates people for all ofwho they are.
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