The posting
Role Overview
The Marketing & Communications Director will lead the marketing, brand development and stakeholder engagement strategy for the AIQuanMed Engineering & Innovation Council (AEIC).
The role will build AEIC’s visibility as a platform connecting healthcare professionals, researchers, entrepreneurs, manufacturers and investors across Southeast Asia and international markets. The successful candidate will drive community growth, strategic partnerships, sponsorship development and event participation, supporting collaboration and the commercialisation of emerging healthcare technologies.
Key Responsibilities
1. Marketing Strategy and Brand Development
- Develop and execute an integrated marketing strategy aligned with the council’s objectives and growth priorities.
- Establish a consistent brand identity, positioning and messaging across all communication channels.
- Position AEIC as a credible platform for collaboration in medical devices, AI-driven diagnostics, wearable health technologies and related innovations.
- Manage marketing budgets, campaign plans and performance reporting.
2. Community and Membership Development
- Develop and implement initiatives to attract, engage and retain individual and corporate members.
- Identify and engage clinicians, researchers, start-ups, manufacturers, healthcare institutions, investors and industry leaders.
- Develop clear membership value propositions and engagement programmes.
- Maintain a stakeholder database and manage follow-up activities to convert interest into participation.
3. Strategic Partnerships and Sponsorships
- Build relationships with universities, hospitals, research institutions, industry associations, corporate partners and investors.
- Develop sponsorship proposals and partnership packages for council programmes and events.
- Secure sponsors and partners, and oversee the delivery of agreed benefits.
- Support cross-border collaboration with MEIC (Hong Kong) and other regional and international organisations.
4. Event Marketing and Programme Promotion
- Lead the marketing and promotion of flagship forums, university pitch sessions, workshops, masterclasses, technology showcases and community gatherings.
- Drive targeted attendance, speaker participation, sponsorship and stakeholder engagement.
- Work with the organising team on event positioning, promotional materials, registration campaigns and participant communications.
- Evaluate event outcomes and develop follow-up campaigns to sustain engagement.
5. Communications and Thought Leadership
- Oversee website content, LinkedIn, newsletters, presentations, media materials and other marketing channels.
- Develop content highlighting healthcare innovation, council activities, member achievements and partnership opportunities.
- Work with committee members and subject-matter experts to produce interviews, articles and industry insights.
- Build relationships with relevant media and industry publications.
6. Innovation Ecosystem Development
- Promote opportunities for innovators to present projects and connect with clinical, manufacturing, commercial and investment partners.
- Support outreach for project calls, pitch programmes and innovation showcases.
- Communicate the council’s role in facilitating research collaboration, clinical validation, manufacturing readiness and market access.
- Coordinate introductions and follow-up discussions between relevant stakeholders.
7. Leadership and Reporting
- Work closely with company management and the council’s leadership to translate strategic priorities into marketing programmes.
- Manage internal resources, agencies, vendors and external service providers.
- Establish measurable objectives and provide regular reports on marketing performance, community growth, sponsorships and partnerships.
- Ensure communications are accurate and approved, with appropriate permission for the use of stakeholder names, profiles and logos.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business, Communications or a related discipline. A postgraduate qualification is advantageous.
- At least 8 years of relevant experience in marketing, business development, strategic partnerships or industry engagement, including experience leading marketing programmes or teams.
- Experience in healthcare, medical technology, biotechnology, technology innovation, professional associations or industry councils is preferred.
- Demonstrated success in developing partnerships, securing sponsorships and delivering campaigns or events with measurable results.
- Strong understanding of digital marketing, content development, stakeholder management and marketing analytics.
- Excellent written communication, presentation, negotiation and relationship-building skills.
- Ability to engage senior executives, clinicians, academics, entrepreneurs and investors.
- Willingness to travel regionally when required.
Key Performance Indicators
- Growth in qualified members and active community participation.
- Sponsorship revenue and renewal rates.
- Number and quality of active strategic partnerships.
- Event registrations, attendance and participant satisfaction.
- Conversion of marketing enquiries into memberships, sponsorships and programme participation.
- Relevant audience growth and engagement across digital channels.
- Delivery of marketing programmes within agreed budgets and timelines.
