The posting
Job Summary
Develop and execute targeted marketing strategies aligned with company goals to grow social media communities, manage multi-channel campaigns, and secure PR coverage. Manage content creation, scheduling, and partnerships to enhance brand presence.
Responsibilities
- Develop marketing strategies aligned with overall company goals and vision
- Conduct market research to identify target groups and implement niche marketing strategies
- Grow and engage the social media community to increase brand awareness
- Implement and manage multi-channel marketing campaigns across platforms
- Expand online marketing partnerships with digital publications and influencers
- Write and edit compelling copy for internal and external marketing materials
- Create and execute creative content writing for cross-platform social media and marketing campaigns, including design and calls to action
- Manage content schedules and posting to maintain consistent brand messaging
- Secure PR coverage through online and offline channels to enhance public relations
- Perform targeted research to support marketing initiatives
- Assist with ad hoc marketing duties as required
- Analyze social media metrics and manage social media advertising campaigns to optimize performance
- Communicate effectively in writing and verbally to ensure clear messaging and collaboration
- Manage multiple tasks efficiently to meet tight deadlines
Preferred competencies and qualifications
- Experience in social media analytics and advertising
- Experience in social media management and community engagement
- Strong written English skills



