The posting
Membership Executive (Community and Engagement)
About the Company
Our client is a national sports association with a wide community of athletes, alumni, parents, coaches, technical officials, volunteers, recreational participants, fans and supporters. They are investing in a stronger membership programme that builds identity, pride and belonging across that community.
Job Description
Our client is seeking a proactive and people-oriented Membership Executive to grow and engage their community. The role manages the full membership journey, from recruitment and onboarding through to engagement, renewal and retention, while developing meaningful benefits, programmes and events that create value for members. The Membership Executive reports to the Assistant Director (Administration).
Responsibilities
Membership Growth and Development
- Develop and implement strategies to grow the membership base across key segments, including current athletes, alumni, parents and families, coaches and technical officials, volunteers, recreational participants, fans and supporters, and clubs, schools and other stakeholders
- Identify new membership opportunities and develop targeted recruitment campaigns for each segment
- Support the development of membership categories, benefits, pricing and value propositions
- Convert participants, event attendees, volunteers and supporters into active members
- Build partnerships that provide additional privileges, experiences and benefits to members
Membership Platform and Administration
- Manage the membership platform and ensure member records are accurate and up to date
- Oversee membership applications, payments, approvals, onboarding, renewals and enquiries
- Maintain a clean and reliable membership database in compliance with the organisation’s data protection policies and the Personal Data Protection Act
- Work with platform vendors to resolve technical issues and improve the member experience
- Develop membership reports and dashboards covering recruitment, engagement, renewal, retention and member demographics
- Support the administration of membership eligibility and member communications, where applicable under the organisation’s constitution and policies
Member Engagement and Value Creation
- Develop a year-round membership engagement calendar
- Create relevant benefits, content, programmes and experiences for different member segments
- Regularly engage members to understand their interests, needs and feedback
- Develop initiatives that encourage members to participate in and contribute to the community
- Recognise and celebrate the contributions and achievements of athletes, alumni, officials, volunteers and other members
- Build a strong sense of identity, pride and belonging
Events and Community Building
- Work with operations teams to plan and organise member events, including member appreciation events, athlete and alumni networking sessions, family and community activities, recreational networking activities, volunteer and technical official engagement sessions, and member-exclusive competition access and hospitality activities
- Manage event planning, registration, communications, logistics, budgeting and post-event evaluation
- Work with the various disciplines and departments to integrate membership engagement into events and programmes
Communications and Marketing
- Work with the marketing and communications team to develop membership-related content for email, social media, websites and other channels
- Produce regular newsletters, event invitations, renewal reminders and member updates
- Work with the marketing and communications team on membership campaigns and promotional materials
- Share member stories that showcase the diversity and impact of the community
- Ensure membership communications are timely, accurate and consistent with the organisation’s brand
Stakeholder and Relationship Management
- Build positive relationships with members and serve as a key point of contact for membership matters
- Work closely with clubs, athletes, alumni, parents, coaches, technical officials, volunteers and recreational communities
- Collaborate across departments, including sports, events, marketing, partnerships and corporate services
- Manage relationships with external partners, vendors and benefit providers
- Handle member enquiries, feedback and complaints professionally and promptly
Key Performance Indicators
Performance may be measured through:
- Growth in total active membership and within priority membership segments
- Membership renewal and retention rates
- Member participation in events and activities
- Membership revenue, where applicable
- Member satisfaction and engagement levels
- Accuracy and completeness of membership records
- Effectiveness of membership campaigns
- Number and quality of member benefits and partnerships developed
- Timeliness and quality of member communications and service
Requirements
- Diploma or degree in business, marketing, communications, sports management, events management, community development or a related field
- Strong interpersonal and relationship-building skills
- Good organisational and project management abilities
- Comfortable managing databases, digital platforms and administrative processes
- Strong written and verbal communication skills
- Able to analyse membership data and translate insights into practical initiatives
- Resourceful, service-oriented and able to work independently
- Willing to work occasional evenings and weekends for competitions, events and member activities
Preferred Qualifications
- Relevant experience in membership management, community engagement, Customer Relationship Management (CRM), events or marketing
- Experience using membership management, CRM, email marketing or event registration platforms
- Interest in sport or community development
Key Attributes
- Passionate about building communities and connecting people
- Warm, approachable and member-focused
- Proactive in identifying engagement and growth opportunities
- Creative in developing benefits, programmes and experiences
- Detail-oriented in managing membership records and processes
- Comfortable engaging people from diverse backgrounds and age groups
- Collaborative and able to work across multiple sports and stakeholder groups
Why Join This Role
You will own the entire member journey, from first recruitment to long-term retention, and shape how a national sporting community connects with itself. The role blends strategy, events, communications, partnerships and data, so no two weeks look the same. You will recognise and celebrate the people who contribute to the sport, and work with teams across the organisation to build a genuine sense of identity, pride and belonging.
Employment Details
Employment Type: Full-Time, Permanent
Location: Singapore
Work Arrangement: Occasional evenings and weekends for competitions, events and member activities
