The posting
Job summary
The Performance Marketing Specialist plans,executes and optimises digital campaigns to generate leads, increaseconversions and support business growth.
Key responsibilities
· Plan and execute digital campaigns across paid advertising, social media, email and search.
· Identify new channels, partnerships and opportunities for growth.
· Conduct A/B testing on advertisements, landing pages and offers to improve conversion rates.
· Monitor campaign budgets and key metrics such as leads, cost per acquisition and return on ad spend.
· Prepare weekly and monthly performance reports with recommendations.
· Work closely with the Sales team to align campaigns with sales targets.
Requirements
· Degree or Diploma in Marketing, Business or a related field.
· 1 to 3 years of experience in digital or performance marketing.
· Hands-on experience with Meta Ads, Google Ads and Google Analytics.
· Strong analytical skills and proficiency in spreadsheets.
· Results-oriented, with a willingness to test and learn.



