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Open nowPosted today

Retail Franchise Branding & Marketing Executive

MyCareersFuture90,627 open roles

Pay
SGD 4,500 – SGD 9,000 a month
Where
Central, Singapore
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Your applicationOpen nowRetail Franchise Branding & Marketing ExecutiveMyCareersFuture · Central, Singapore
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The clock on this job

Early applications get read.

8.5% of postings close within 7 days. Measured by our own scanner across the market. MyCareersFuture postings stay open a median of 7 days.

Share of postings closed within
  1. 1.8%1 day
  2. 4.0%3 days
  3. 8.5%7 days
  4. 15.4%14 days
  5. 34.1%30 days
This job: posted today

MyCareersFuture median: 7 days open

The posting

Job Description:

  1. Oversee the presentation and consistency of marketing materials across the branch network, including branch displays, posters, banners and digital screens, ensuring with the Bank's guidelines.
  2. Coordinate the implementation of branch marketing campaigns with product managers and relevant stakeholders, publication of promotional materials, distribution, branch briefings and campaign & events setup.
  3. Coordinate Consumer Banking promotions and publications across digital channels, including the Bank's website and social media channel such as Wechat, Facebook, Instagram and Xiaohongshu, ensuring timely publication of approved content and consistency across platforms.
  4. Manage marketing gifts and vouchers, including inventory management, allocation, distribution and replenishment, with accurate records and appropriate controls.
  5. Coordinate with internal stakeholders and external vendors on the printing, production, delivery and installation of marketing materials, based on designs, product details and terms and conditions finalized and approved by the respective Product Managers, ensuring quality and timely completion within approved budgets.
  6. Support branch communications by coordinating the preparation and distribution of customer notices, operational updates and other branch materials, ensuring accuracy and timely implementation.
  7. Provide branch operational and administrative support, coordinate with relevant departments to address branch requirements, and follow through on outstanding matters.
  8. Support branch network-wide initiatives, marketing projects and other assignments within Consumer Banking department as required by management.

Requirement:

  1. Bachelor's degree in Marketing, Business, Communications or a related discipline.
  2. At least 2 years of relevant experience in branding, marketing, retail marketing or related functions. Banking or financial services experience is preferred.
  3. Good understanding of band management, branch marketing and customer-facing visual standards.
  4. Proficient in Canva, Adobe Photoshop, Xiumi and other design/content editing tools, with the ability to prepare and edit marketing materials independently.
  5. Familiar with the operation and content management of Wechat, Facebook, Instagram, Xiaohongshu and other social media platforms.
  6. Strong project coordination and execution skills, with the ability to work effectively with Product Managers, retail branches, internal stakeholders and external vendors.
  7. Well organized, detail-oriented and able to manage multiple marketing activities, materials, promotional items and inventories concurrently.
  8. Good communication skills and ability to work independently in supporting both marketing and broader-related initiatives.
  9. Proficient in working in English and Chinese so as to generate/edit marketing materials and support digital posting.
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