The posting
Sales & Merchandising Executive
Role Overview
Responsible for achieving assigned sales targets, servicing retail accounts, maintaining merchandising standards and supporting new business development under the guidance of the Sales & Marketing Manager.
Key Responsibilities
1. Sales and Customer Relationships
- Manage assigned accounts and maintain good relationships with buyers, store managers and retail staff.
- Recommend suitable products, secure orders and follow up on replenishment to achieve assigned sales targets.
- Introduce new products and support product listings and promotions.
- Discuss pricing and promotions within approved guidelines and obtain approval for exceptions.
2. Store Visits and Merchandising
- Complete scheduled store visits and submit accurate visit records and photographs.
- Ensure products are neatly displayed, correctly priced and supported by current promotional materials.
- Check stock availability and follow up on replenishment.
- Identify slow-moving, damaged or ageing stock and report it for action.
- Seek opportunities for better shelf positioning and additional display space.
- Coordinate approved stock transfers, exchanges and returns with the relevant teams.
3. New Business Support
- Identify potential customers, retail outlets and sales opportunities.
- Make initial contact, introduce the company’s products and arrange meetings where appropriate.
- Prepare quotations and product information using approved prices and materials.
- Follow up on prospects and proposals with the manager’s guidance.
- Maintain an updated record of prospects, discussions and next steps.
4. Product Demonstrations and Events
- Learn the product range and explain product features and benefits confidently.
- Demonstrate products and provide basic product briefings to retail staff.
- Assist with roadshows, exhibitions, workshops and promotional activities.
- Support event preparation, setup, selling, stock handling and dismantling.
- Keep accurate records of event stock and sales in accordance with company procedures.
5. Customer Service and Coordination
- Respond promptly to routine customer enquiries and follow up on outstanding matters.
- Coordinate orders, deliveries and customer requests with internal teams.
- Assist finance with payment reminders and overdue account follow-up when required.
- Escalate significant complaints, payment concerns and requests beyond approved authority.
6. Reporting and Professional Conduct
- Submit timely sales, store visit, prospect and event updates.
- Report competitor activities, customer feedback and sales opportunities.
- Follow company procedures on pricing, stock handling and confidential information.
- Represent Lancashire Marketing professionally and protect its reputation.
- Carry out other duties reasonably related to the role as assigned.
Essential Skills and Attributes
- Good communication and customer service skills.
- Confidence in selling and demonstrating products.
- Ability to organise store visits and follow up consistently.
- Attention to stock accuracy and display presentation.
- Initiative, accountability and willingness to learn.
- Basic Microsoft Office skills and ability to use company systems, Microsoft Teams and WhatsApp Business.
Working Requirements
Regular travel to stores and customer premises, hands-on merchandising and support for scheduled evening, weekend or public holiday events when required.
Key Performance Areas
- Achievement of assigned sales targets.
- Store visit completion and follow-up.
- Merchandising standards and stock replenishment.
- New sales leads and follow-up.
- Customer service, reporting accuracy and teamwork.



