Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 12 days ago

Senior Marketing Manager of the Department of Marketing

Nazarbayev University99 open roles

Where
Astana, Kazakhstan
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior Marketing Manager of the Department of MarketingNazarbayev University · Astana, Kazakhstan

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Nazarbayev University's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.1% of postings close within 7 days. Measured by our own scanner across the market. Nazarbayev University postings stay open a median of 14 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.1%7 days
  4. 21.1%14 days
  5. 35.8%30 days
  6. 59.0%60 days
This job: posted 12 days ago

Nazarbayev University median: 14 days open

The posting

Job Description

4. Duties (Tasks, Key Areas of Responsibility, and Functions)

4.1. School Marketing Strategy, Target Audience & Messaging Development

  • Develops, implements, and updates the School’s annual marketing and communications plan in coordination with the School Management and the General Manager.
  • Develops and manages the School’s annual marketing budget, aligning budget allocation with marketing priorities, campaigns, events, and communications activities.
  • Conducts target audience profiling, defines buyer personas for foundation, undergraduate, graduate, and doctoral programs, and crafts tailored value propositions.
  • Leads marketing initiatives and lead-generation strategies for short-term, non-degree, Executive Education (ExecEd) programs as well as the School’s commercial projects.
  • Develops, adapts, and coordinates the production and periodic updating of the School’s marketing and information materials, including brochures, leaflets, banners and other print and digital materials.
  • Ensures that all School communications, campaigns, and collaterals consistently reflect the School’s distinct identity while staying compliant with the global NU Brand Book.

4.2. Multilingual Web Management, SMM & Brand Alignment

  • Oversees the School’s official website content across three languages (English, Kazakh, Russian), ensuring 100% accuracy of academic data, deadlines, and positioning.
  • Oversees the School’s social media content plan, producing high-impact copy, visual assets, and scientific/faculty stories.
  • Oversees local content production (articles, interviews, program summaries) in coordination with the central SMM & Content team.

4.3. Event Marketing Support & CRM Recruitment Funnel Analytics

  • Delivers end-to-end marketing, packaging, and promotional support for School recruitment events (Open Days, Info Sessions, Coffee with Professors) and image/reputational activities.
  • Monitors and analyzes the applicant journey within the institutional CRM platform, tracking leads from initial inquiry through application submission.
  • Collaborates with School Admissions Managers to ensure timely follow-ups on qualified leads and data integrity.
  • Evaluates campaign ROI and enrollment conversions, providing regular funnel reports to the Dean and General Manager.

4.4. Communication Liaison & Central DM Coordination

  • Acts as the primary liaison between the School and the central Marketing Department.
  • Transforms School marketing requests into structured briefs for central production teams or service providers;
  • Work closely with academic leaders, program directors, admissions teams, alumni, and external partners to ensure consistent and accurate communication.

Qualifications

Education Requirements: Higher professional education. A Master’s degree or equivalent in Marketing, Business Administration, Communications, or a related field is preferred.

Required Knowledge:

  1. Legislation of the Republic of Kazakhstan in education, NU Charter, and internal regulations;
  2. In-depth knowledge of educational positioning models (STP, 4P/7P) and target audience segmentation;
  3. Methodology for developing and executing School-level marketing strategies and integrated communications plans;
  4. Brand management principles, visual identity standards, and Tone of Voice guidelines;
  5. Principles of web content management (CMS), SEO, and multilingual digital communication;
  6. Expert understanding of CRM architectures, sales/recruitment funnel metrics (CPL, CPA, conversion rates), and lead management;
  7. Promotion tools for short-term, certificate, and Executive Education (ExecEd) programs;
  8. Event marketing frameworks for both student recruitment and institutional reputation building;
  9. Proficiency in digital marketing (digiotal advertising platforms, social media, content-management systems, customer relationship management systems, and analytics tools);
  10. Marketing research.

Additional Information

At least 5–7 years of professional experience in marketing, communications, or brand management, including at least 2–3 years in higher education (preferably), complex B2B services, or executive education. Or a master degree with at least 3 years of professional experience.

Recruitment and selection process

Recruitment and selection at Nazarbayev University include preliminary selection based on experience and qualifications, followed by assessments and formal interviews. Formal interviews are typically based on organizational values and behaviors and conducted in English.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Nazarbayev University's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Nazarbayev University's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Nazarbayev University's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.