The posting
Imagine having the power to stress-test an entire power grid against a hurricane or thunderstorm before the clouds even gather. That is the reality we are creating at Neara.
We use advanced machine learning to create engineering-grade, physics enabled digital twins of electricity grids across four continents, this helps asset owners understand their biggest challenges and bring the most viable solutions to life across millions of kilometres of infrastructure.
By simulating extreme weather and structural stress at a network-wide scale, we empower the world’s largest utilities to pinpoint risks, optimise investments and build a more resilient global energy future.
Our team is a collection of brilliant minds who are fanatical about making a tangible difference in the real world, utilising AI and machine learning to accelerate everything from data classification to complex scenario analysis. We have built a special culture where innovation thrives because everyone owns the mission and we need smart, creative people to help us scale this impact to every corner of the globe.
Utilities use Neara to make their most important decisions: where to clear vegetation before fire season, which poles need replacing next, how much new solar a circuit can take. The people using Neara, from field engineers to executives, know their networks inside out. If something in a demo or a slide doesn't match what they know, they'll notice.
The platform has grown a lot, and we now sell it to utilities in the US, the UK and Europe, as well as here in Australia. That's made it harder to explain simply, and therefore harder for our sales team to show the best of it. We're hiring a product marketer to own that problem.
The role
This is a technical PMM role. You'll learn the platform as well as the engineers and product managers who built it, form your own view of why it matters to our customers, and make that view clear to them, to sales and to the wider market. You'll be based in Sydney, close to our product and engineering teams, and you'll work across every region we sell into.
You'll know it's working when:
- a new release reaches sales already tested and explained, with a demo story ready to use;
- a seller can find the strongest example of any key use case in our demo environment in minutes;
- an engineer at one of our customers reads our materials and finds nothing to correct;
- teams in each region can tailor the story for a state or a major deal without rewriting it.
What you'll own
- Positioning and messaging. The core positioning, messaging and value frameworks for the platform, used across web pages, slide packs and battlecards, plus a repeatable way to adapt them for regions and major deals.
- Launches. Planning and running launches with product, engineering and sales, so every release lands well in every region.
- Demo narratives. Owning the demo of record for every major solution: which scenarios we show, in what order and why. Making sure sales and customer teams can deliver them with confidence.
- Enablement. Training sellers on the problems we solve and the people we sell to, and on which materials to use when.
- Buyer and market insight. Being the expert on who buys, how they buy, what they weigh up and who else they're considering, and taking that back into product and sales.
- Product content. Content that explains what Neara does and why it's different, without the sales pitch, including short-form clips for social channels.
You'll work closely with our product team on our demo environment, making sure it shows the platform at its best. That means getting into the detail: which datasets and scenarios it needs, whether a panel is legible, whether a report tells the story it should. You'll also build real depth in how utilities work: their networks, their regulators and the decisions they face, so your view of the platform is grounded in theirs.
What we're looking for
- 8+ years in product marketing or product management for complex B2B software. Time as a product manager, or working closely alongside PMs, is a strong advantage.
- You've positioned and launched a sophisticated technical product, and presented it to sales, executive and engineering audiences. You can explain how you knew whether your positioning was working.
- You're an outstanding writer. You can turn intricate technical detail into product pages, launch posts and sales materials that people actually want to read.
- You can explain how a complex platform works from first principles. You can tell us about a time an engineer challenged something you'd written, and what happened next.
- You've built and delivered demos for technical audiences, and you have views on what goes first, where the key moment lands and what to leave out.
- You can tell AI hype from real capability, and position what's real so it stands up to an expert.
- You have hands-on experience with data-heavy software, including preparing and combining datasets.
- You've worked on enterprise deals with long cycles and large buying groups, and you understand who's in the room and what each of them needs.
It'll help if you have
- An eye for UI and data visualisation, and the confidence to give a product team specific feedback.
- Experience in a complex, regulated industry. Utilities, energy or infrastructure is ideal; financial services, healthcare and similar are equally relevant.
- Experience with spatial or engineering data.
- Experience setting up product marketing foundations in a scaling company, or running launches across several regions.
Worth knowing
Our customers are infrastructure operators, and credibility with them, and with our own product team, comes from understanding how the platform works. If you'd rather take positioning from product than form your own, or your strengths lie mainly in campaigns and demand generation, this probably isn't the role for you.
You'll report to our VP Marketing in New York, and the product and marketing teams span Sydney, the US and London, so some early or late calls come with the role.
#LI-Hybrid
