The posting
Are you looking for a place where you can bring your passion for developing long-range marketing strategies?
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
The Senior Director, Marketing oversees both national brand management and local performance marketing coaching to drive overall system success and individual franchise owner growth. This role leads a dedicated marketing team, develops integrated annual and three-year marketing strategies, and partners with brand and operations leadership to align marketing plans with revenue and market share goals
This role will develop and execute annual marketing plans and long-range, three-year marketing strategies to drive brand growth, revenue achievement, and market share expansion. While partnering closely with senior leadership, including the Brand President, Vice President of Operations, and Franchise Business Coaches, to ensure alignment between the overall brand strategy, local marketing initiatives, go-to-market objectives, and competitive market positioning. Leads the development and implementation of marketing programs designed to achieve brand-wide performance goals while supporting individual franchise owners in meeting top-line revenue targets and strengthening market presence.
Bring your experience and be empowered to innovate.
As a Sr. Director on the Marketing team, a typical day for you will include:
- Develop and execute integrated national and local marketing strategies, campaigns, and programs aligned with brand objectives, consumer insights, industry trends, and the customer journey.
- Partner with agency, franchise, and cross-functional stakeholders to drive brand growth, breakthrough creative, consumer engagement, and consistent brand execution across all marketing channels.
- Manage marketing budgets, including the National Ad Fund, and evaluate marketing investments, programs, and channel performance to optimize ROI, ROAS, and key business outcomes.
- Lead local performance marketing initiatives by coaching franchise owners and team members, developing customized annual marketing plans, and supporting new franchise onboarding and ramp-up success.
- Collaborate with internal Centers of Excellence (Digital, CRM, PR, Creative, Analytics) and external agencies and vendors to execute marketing strategies and achieve business objectives.
- Oversee marketing communications, content development, brand meetings, franchise events, advisory councils, newsletters, and training platforms to strengthen franchise engagement and alignment.
- Analyze and communicate national and local marketing performance, leveraging research, consumer insights, and data-driven recommendations to drive continuous improvement and strategic decision-making.
- Manage, mentor, and develop marketing team members while providing leadership on marketing initiatives, stakeholder alignment, and brand direction.
Bring your skills and be inspired to achieve success.
Required Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 12+ years of progressive experience in marketing, brand management, or related functions, including at least 3–5 years of people management experience.
- Demonstrated experience developing and leading annual and long-term marketing strategies that drive business growth, customer acquisition, and brand performance.
- Experience managing significant marketing budgets, evaluating marketing investments, and measuring return on investment.
- Proven experience leading and developing marketing teams, managing cross-functional partnerships, and working with senior leadership.
- Experience overseeing integrated marketing campaigns across multiple channels and using performance data to drive results.
Preferred Qualifications
- MBA or advanced degree in Marketing, Business Administration, or a related field.
- Experience in franchise systems, home services, consumer services, retail, or other multi-location businesses.
- Experience managing national advertising funds, local marketing programs, or significant multi-market marketing investments.
- Experience leading marketing strategy for a large brand or multi-location organization with substantial revenue and budget accountability.
Work Environment & Schedule:
- Full-time, Monday–Friday, 8:00 AM–5:00 PM CT.
- Hybrid work model
- Office locations:
- 500 E John Carpenter Fwy, Irving, TX
- 1010 N University Parks Drive, Waco, TX.
- Competitive Pay: Commensurate with experience.
- Benefits: Comprehensive benefit offerings available through: Neighborly Benefits
- Financial Benefits: Equity and bonus opportunities.
Physical Requirements:
The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds.
The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at any time.
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
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