The posting
Develop and execute go-to-market strategies that effectively position and communicate product value to target audiences while supporting successful solution launches through market insights and cross-functional collaboration
Netsmart is looking for a Solution Marketer to help shape how we tell our story and communicate the value of our solutions to the Human Services community. In this role, you’ll develop and execute go-to-market strategies that position our solutions for the right audiences and ensure our messaging reflects the unique needs of the communities and lines of service we serve.
You’ll play a key role in building and refining solution messaging, gathering competitive and market insights, and partnering across teams to bring our solutions and client successes to life. You’ll also work closely with our client organization to identify clients with meaningful stories, interview them, and transform their experiences into compelling success stories that can be used across marketing channels.
Responsibilities
- Create compelling market positioning and messaging strategies to differentiate solutions and engage target audiences across channels
- Develop and maintain key marketing deliverables including personas, customer journey maps, and content aligned with go-to-market strategy
- Partner with stakeholders to effectively communicate market insights, customer needs, and solution capabilities
- Support solution launches through cross-functional coordination with Marketing, Sales, and Product teams
- Track and analyze market trends, competitive activity, and campaign performance metrics
Qualifications
Required
- Bachelor's degree or equivalent experience
- At least 5 years B2B marketing experience, preferably in healthcare, SaaS, or similar industry
- Experience contributing to solution launches with multiple stakeholders
- Strong written and verbal communication skills with ability to translate complex concepts
- Demonstrated project management capabilities to handle concurrent initiatives
- Self-motivated professional who can adapt quickly in a fast-paced environment
Netsmart is proud to be an equal opportunity workplace and is an affirmative action employer, providing equal employment and advancement opportunities to all individuals. We celebrate diversity and are committed to creating an inclusive environment for all associates. All employment decisions at Netsmart, including but not limited to recruiting, hiring, promotion and transfer, are based on performance, qualifications, abilities, education and experience. Netsmart does not discriminate in employment opportunities or practices based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, physical or mental disability, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.
Netsmart desires to provide a healthy and safe workplace and, as a government contractor, Netsmart is committed to maintaining a drug-free workplace in accordance with applicable federal law. Pursuant to Netsmart policy, all post-offer candidates are required to successfully complete a pre-employment background check, including a drug screen, which is provided at Netsmart’s sole expense. In the event a candidate tests positive for a controlled substance, Netsmart will rescind the offer of employment unless the individual can provide proof of valid prescription to Netsmart’s third party screening provider.
If you are located in a state which grants you the right to receive information on salary range, pay scale, description of benefits or other compensation for this position, please use this form to request details which you may be legally entitled.
All applicants for employment must be legally authorized to work in the United States. Netsmart does not provide work visa sponsorship for this position.
Netsmart's Job Applicant Privacy Notice may be found here.
