The posting
Growth Marketing Manager, Neutrinos
Position
Growth Marketing Manager
Department
Marketing, Demand Generation
Location
India
Employment type
Full-time
Experience
5–8 years
Reports to
[Director: Demand Generation]
Role Overview
Neutrinos is looking for a hands-on Growth Marketing Manager to execute our omnichannel demand generation programmes. Working from the strategy and campaign plans set for different geos, the role runs day-to-day execution across the website, SEO and AEO, content, social, email and ads, and is accountable for generating MQLs and nurturing them through to SALs, with weekly reporting and optimisation.
About Neutrinos
Neutrinos is an insurance technology company that helps carriers modernise distribution, underwriting, policy servicing and claims. Our orchestration platform and AI agents help insurers launch products faster, automate complex processes and deliver better experiences to customers and advisors. We work with life, P&C and benefits insurers across the globe.
Key Responsibilities
SEO, AEO, GEO and website
- Grow Neutrinos' mentions, citations and recommendations in generative engines such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews for priority insurance and AI topics.
- Track brand visibility and share of voice in AI-generated answers each week and benchmark it against competitors.
- Structure and optimise content so generative engines can find, trust and cite it: clear answers, FAQs, comparison pages, schema markup and authoritative sources.
- Build Neutrinos' presence on the third-party sources generative engines draw on, such as analyst reports, review sites, industry publications, partner pages and community forums.
- Execute the SEO roadmap: keyword research, on-page and technical optimisation, and content updates.
- Optimise website pages, landing pages and conversion paths, and manage regular site updates and maintenance.
- Refresh and optimise existing content for search, AI discoverability and conversion.
Omnichannel campaign execution
- Execute campaigns end to end across website, social, email, Google Ads and LinkedIn Ads, based on the strategy and plans set by the marketing lead.
- Build and launch email campaigns and newsletters.
- Set up, run and optimise Google Ads and LinkedIn Ads campaigns within a lean budget: targeting, creatives, bidding and weekly performance tuning.
- Deliver a consistent, connected experience for each target account across every channel.
MQL generation and nurture
- Generate a steady flow of MQLs against monthly and quarterly targets across website, search, generative engines, social, email and ads.
- Build and run nurture campaigns by persona, funnel stage and account tier that move MQLs to SALs.
- Work with SDRs on lead scoring thresholds, handover and feedback on rejected leads, and recycle unaccepted leads into nurture.
- Monitor MQL to SAL conversion weekly, and optimise nurture content, cadence and offers based on the results.
Account-based marketing
- Map target accounts and buying committees, and coordinate touchpoints across website, social, ads and email.
- Track account engagement and pass warm accounts to SDRs with context.
Testing, monitoring and optimisation
- Run continuous A/B tests on landing pages, emails, calls to action and ads.
- Monitor channel performance weekly and act on the results.
Reporting
- Deliver a weekly performance report covering traffic, rankings, engagement, conversion and pipeline.
- Prepare a monthly roll-up with insights and recommended next actions.
Agency coordination and marketing operations
- Coordinate day to day with CRM, SEO and ABM agency partners on deliverables and timelines.
- Maintain CRM data hygiene, segmentation and timely lead handover to Sales.
Qualifications
Required
- Bachelor's degree in Marketing, Business, Communications or a related field.
- 5–8 years of experience in B2B digital or growth marketing, with strong hands-on execution.
- Proven hands-on SEO experience: keyword research, on-page and technical SEO, and content optimisation.
- Working knowledge of AEO and GEO, with a clear point of view on how to earn brand mentions and citations in ChatGPT, Gemini, Perplexity and Google AI Overviews.
- Experience managing and optimising websites on a CMS such as WordPress or Webflow, and hands-on with HubSpot or a comparable platform for email, automation and CRM.
- Hands-on experience running Google Ads and LinkedIn Ads campaigns, A/B tests and conversion rate optimisation.
- Strong analytics skills with GA4, Google Search Console and SEO tools such as Semrush or Ahrefs, including building weekly dashboards.
- Proven track record of generating MQLs and running nurture programmes that convert MQLs to SALs, and of coordinating with external agencies on deliverables and timelines.
Preferred
- Experience marketing to insurance, banking or financial services buyers.
- Experience with ABM platforms such as Recotap, 6sense or Demandbase.
- Experience with digital PR, review platforms or analyst relations that earn third-party mentions.
- Basic HTML and CSS.
- Experience supporting go-to-market in the US or other international markets.
Key Skills and Competencies
- Execution-focused: takes a plan and ships it across channels, on time.
- Data-driven: monitors performance weekly and acts on what the numbers show.
- Test-and-learn mindset: always running the next experiment.
- Organised: keeps multiple channels and partners on a weekly cadence.
- Communication: writes clear reports, briefs and updates.
- AI fluency: uses AI tools to speed up content, optimisation and reporting.
How Success Is Measured
- Brand mentions, citations and share of voice in generative engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews
- Organic traffic, keyword rankings, and website and landing page conversion rates
- MQLs generated against target, by channel, and MQL to SAL conversion rate through nurture
- Engagement across target accounts and channels
- Email engagement, and cost per lead on Google Ads and LinkedIn Ads
- Number and impact of A/B tests run
- Weekly reports delivered on time
