The posting
About New Western
New Western has been named a Glassdoor Best Place to Work three years in a row (2023, 2024, 2025). We are a leading real estate investment marketplace specializing in sourcing distressed residential properties for investors. Operating in nearly 50 markets across 20 states, our innovative approach revitalizes neighborhoods, creates affordable housing options, and addresses the housing supply crisis. Join us to make a meaningful impact on the real estate market while contributing to a collaborative, mission-driven team.
Role Description
Core Responsibilities
- Lead, coach, and develop a small team of approximately 3–5 marketing professionals, balancing people leadership with hands-on involvement in execution.
- Own demand generation performance across campaigns and initiatives, monitoring KPIs and identifying opportunities to improve lead generation, conversion, efficiency, and overall marketing contribution.
- Dig into marketing performance data to understand what is working, what isn’t, and why — translating findings into clear actions and recommendations.
- Evaluate and manage marketing investments, ensuring marketing dollars are allocated thoughtfully based on performance, business priorities, and market-specific needs.
- Communicate marketing performance and insights to executive leadership, providing clear, concise recommendations that support business and investment decisions.
- Partner cross-functionally with senior leadership and teams across the organization to align demand generation priorities with business objectives.
- Translate strategic priorities into clear plans, projects, timelines, owners, and measurable outcomes.
- Manage external marketing partners, agencies, technology providers, and vendors, holding partners accountable for performance and deliverables.
- Establish and improve marketing processes, systems, reporting, and workflows that increase efficiency, visibility, and accountability.
- Ensure campaigns and projects are executed accurately, on time, and against defined performance objectives.
- Remove obstacles and solve problems quickly, while remaining actively involved in the day-to-day work of the team.
- Balance competing priorities and adapt quickly as business needs, market conditions, and performance data change.
- Foster a culture of accountability, continuous improvement, collaboration, and results.
- Use data and business context — not assumptions — to make decisions and recommend where marketing resources should be focused.
Qualifications
- 3–5+ years of progressive marketing experience, ideally with significant exposure to demand generation, marketing operations, performance marketing, or revenue-focused marketing.
- Demonstrated experience leading, coaching, and developing a small team while remaining hands-on.
- Strong analytical skills and the ability to interpret marketing performance data, identify trends, and translate insights into practical business recommendations.
- Experience managing marketing budgets, investments, campaigns, or programs and understanding the relationship between spend, performance, and business outcomes.
- Exceptional project management and organizational skills, with the ability to manage multiple priorities, stakeholders, timelines, and deliverables simultaneously.
- Strong business acumen and the ability to connect marketing activity to broader organizational goals.
- Excellent communication skills, including the ability to present performance, insights, and recommendations to executive leadership.
- Proven ability to collaborate effectively across functions and influence stakeholders without relying solely on direct authority.
- Comfortable balancing strategic thinking with detailed, hands-on execution.
- Strong judgment, problem-solving, and decision-making skills.
- Highly organized, detail-oriented, and able to bring structure to complex or evolving environments.
- A results-oriented, accountable mindset with a bias toward action and continuous improvement.
- Comfortable receiving direct feedback, being coached, and operating in a high-performance, high-accountability environment.
- Adaptable, resilient, curious, and energized by changing priorities.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
- Experience in a high-growth, multi-market, or performance-driven organization.
- Experience in real estate or a real estate-adjacent business.
- Experience with marketing automation, CRM, analytics, attribution, reporting, or other marketing technology.
- Experience partnering closely with sales, operations, finance, or other revenue-focused functions.
- Graduate-level degree in Marketing, Business, Communications, or another related field.
What Success Looks Like
- Marketing performance is visible, measurable, and understood.
- Marketing dollars are invested based on data, business priorities, and expected return — not simply historical spending.
- Executive leadership has clear visibility into what marketing is delivering and where opportunities exist.
- Demand generation programs continuously improve based on performance insights.
- Projects move forward with clear ownership, accountability, and timelines.
- The marketing team is well coached, organized, and equipped to deliver.
- Processes and systems make the team more efficient without adding unnecessary complexity.
- The organization views marketing as a strategic business function and measurable growth driver.
