Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 100 days ago

Head of Marketing, Argentina

Nexo22 open roles

Where
Buenos Aires, Argentina
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowHead of Marketing, ArgentinaNexo · Buenos Aires, Argentina

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Nexo's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 100 days ago

The posting

Driving the next generation of wealth.

Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.

But technology alone doesn’t drive progress. People do.

We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.

What makes Nexo different?

We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.

That requires a certain kind of person.

You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.

This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.

Official website: nexo.com

Your role:

  • Team Leadership: Lead, develop, and scale Nexo's local marketing team in Argentina. Set standards, run weekly cadences, and own performance management.
  • Local Growth Strategy: Define the marketing strategy for Argentina across brand awareness and acquisition. Translate Nexo's global priorities into market-specific plays that reflect local user behavior, regulation, and competitive dynamics.
  • Bridge with HQ: Act as the strategic interface between the AR team and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, and Analytics teams. Make sure global initiatives land well locally and local insight flows back to HQ.
  • Market Intelligence & Channel Mapping: Maintain a live overview of Argentina's crypto and finance landscape - including publishers, influencer ecosystems, affiliates, events, and regional ad platforms.
  • HNWI Acquisition: Develop personas, targeting strategies, and localized messaging that resonate with Argentina's high-net-worth and mass-affluent investors. Identify premium channels and moments to engage them effectively.
  • Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization.
  • Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency.
  • Brand Voice: Adapt value propositions and messaging to Argentina, ensuring that all communications feel native and culturally relevant.
  • Brand Reputation & Risk Monitoring: Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations.

Key Metrics (KPIs):

  • Funded accounts in Argentina, including HNWI share.
  • Customer LTV and LTV/CAC payback for AR cohorts.
  • Market penetration: Nexo funded accounts as a percentage of the active AR crypto investor base.

What makes you stand out:

  • 10-15+ years in senior marketing roles, with a demonstrated track record of leading marketing teams in Argentina or LATAM.
  • Direct people-management experience - you've hired, coached, and grown specialists, and you know how to set a standard without micromanaging.
  • Deep knowledge of the Argentine crypto, fintech, or wealth market - channels, partners, regulation, and culture.
  • Proven experience shaping positioning, messaging, and channel strategy in a fast-moving environment.
  • Hands-on crypto user with strong understanding of local crypto culture, media, and terminology.
  • Analytical mindset - skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools.
  • Strong stakeholder management - able to align global HQ priorities with local market realities.
  • Bias for action, structured thinking, and high editorial standards.
  • Native Spanish; professional English.
  • Experience in fintech, crypto scale-ups, or financial services, with an existing network of relevant partners, publishers, and creators.

Nexo Benefits:

  • Competitive and rewarding remuneration package.
  • Hybrid work model: primarily office-based with scheduled home office flexibility.
  • Comprehensive additional health insurance as part of our wellness program.
  • Language class discounts to support continuous personal and professional growth.
  • A dynamic and inspiring environment with cutting-edge projects.
  • Career development opportunities in a global leader driving the next generation of wealth.
  • Fresh fruits, snacks, and a well-stocked office kitchen.
  • Regular department team buildings and company-wide team buildings.
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Nexo's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Nexo's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Nexo's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.