The posting
Multi-Platform Producers are platform-agnostic storytellers who focus on delivering the strongest version of a story regardless of platform. They evaluate each story and determine the most effective format, presentation, and distribution strategy to inform, engage, and serve audiences wherever they consume content.
This role plays a key part in maximizing audience engagement by curating, packaging, prioritizing, and presenting content strategically and compellingly across all platforms. Working closely with managers and other newsroom teams, Multi-Platform Producers write and edit content, create graphics and promotional elements, oversee live and recorded content feeds, and ensure stories are presented accurately, effectively, and in ways that connect with audiences.
The ideal candidate is a creative storyteller with an understanding of audience behavior, content presentation, and multi-platform publishing. Candidates should have an understanding of, or a willingness to learn, the journalistic principles that guide our approach to content creation. Under the supervision of managers, all content is developed through a lens of accuracy, credibility, fairness, and audience service while embracing innovative storytelling techniques.
At WTNH, Multi-Platform Producers are not assigned to a single platform. They are responsible for evaluating content and determining how it can best inform, engage, and serve audiences across digital, social, and emerging platforms.
This will be a regular, full-time, non-union, non-exempt position. Schedule will be flexible but may include evenings, weekends, and holidays.
Responsibilities
●Write, edit and produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements
●Social listening: monitor social chatter and track trending stories via Chartbeat, Google Trends, and our social media platforms
●Prioritize breaking news and manage multiple assignments in a fast-paced environment
●Produce and/or edit videos for digital platforms
●Ensure all content meets newsroom standards for accuracy, fairness, and credibility
●Execute WTNH strategies that engage and grow audiences across all digital platforms
●Implement best practices on WTNH digital and social media platforms
●Perform duties as an assignment editor, monitoring police scanners, booking guests and assigning reporters and photographers
●Take an active role in discovering and creating news content, including stories, photos, videos, etc.
●Track and confirm stories from all sources, including government agencies, wire services, community groups, and social media
●Work with all newsroom team members on content coverage and digital-broadcast coordination
●Distribute local content to national outlets and other Nexstar Digital platforms across the country
●Other duties as assigned by manager
Qualifications
●Experience writing, producing, or publishing content using journalistic standards.
●Proficiency in Associated Press style and Adobe Photoshop and/or Adobe Express
●Strong writing, copy-editing, and headline-writing skills.
●Understanding of digital, streaming, and social media content strategies.
●Ability to learn new technology and applications independently and quickly
●Ability to collaborate and communicate effectively in a team environment.
●Strong news judgment and attention to detail.
●Regularly meets measurements of success.
●Ability to work effectively under deadline pressure.
●Flexibility to work varying shifts, including evenings, weekends, and holidays as needed.
