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Open nowPosted 18 hours ago

Senior Brand Designer

nio/index1,734 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen nowSenior Brand Designernio/index · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on nio/index's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. nio/index postings stay open a median of 8 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 18 hours ago

nio/index median: 8 days open

The posting

  • Turn brand strategy into visual ideas, then into systems that scale: logo, typography, colour, motion principles, image language, iconography and grids.
  • Design truly bilingual identities, pairing Chinese and Latin typography with equal care so neither reads as a translation of the other.
  • Build identities that live in product, working with UX and engineering teams on UI, design tokens, components and motion.
  • Present and defend work to C-level clients in Mandarin and English — in the room, on video and in writing.
  • Lead concept development, from first sketches to the final presentation.
  • Create guidelines, toolkits and templates that in-house teams actually use.
  • Own craft and quality on every touchpoint, from a 16 px app icon to a 20 m façade.
  • 7+ years in brand identity design, including at least 3 years at an established brand agency or design consultancy.
  • A portfolio of identity systems for automotive, technology companies, scale-ups or startups, with at least one project you led from concept to launch.
  • Native or fluent Mandarin and strong professional English, written and spoken.
  • Excellent presentation skills: you can tell the story behind a system, handle pushback and win the room — with founders, boards and engineers alike.
  • Startup experience, in-house or with founding teams. You're comfortable moving fast on incomplete briefs and changing priorities.
  • Deep typographic knowledge, including Chinese type and bilingual (CJK + Latin) typesetting.
  • Fluency in Figma and Adobe Creative Cloud, and a working command of motion (After Effects or similar).
  • A sharp understanding of the Chinese tech landscape and what it takes to build a brand for global markets.

加分项： - Experience with generative, coded or data-driven identities (Cavalry, TouchDesigner, p5.js, variable fonts). - AI tools in your design workflow, used with judgment rather than as a shortcut. - 3D and CGI skills (Cinema 4D, Blender) for product-led brands. - Sector experience in AI, robotics, mobility/EV, consumer electronics or fintech.

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    The review screen in CV Rocket: how each CV was read, round by round.

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