The posting
The Strategic Growth Manager is responsible for driving market growth, developing strategic facility partnerships, and expanding NIVA Health’s presence throughout the Dallas-Fort Worth market.
Serving as NIVA Health’s primary market representative, this individual will build trusted relationships with Skilled Nursing and Assisted Living leadership teams, identify opportunities for partnership, and position NIVA’s mobile wound care services as a valuable extension of each facility’s clinical care model.
This role combines strategic business development, executive relationship management, territory growth, and facility partnership development. The successful candidate will bring a strong understanding of post-acute care operations, established industry relationships, and the ability to translate market opportunities into measurable business results.
Key Responsibilities
1. Strategic Growth & Business Development
- Develop and execute a market growth strategy to expand NIVA Health’s presence throughout the Dallas-Fort Worth territory with potential to expand..
- Identify, cultivate, and secure new facility partnerships within Skilled Nursing and Assisted Living markets.
- Build relationships with facility owners, executive directors, administrators, directors of nursing, and other key decision-makers.
- Lead introductory meetings, executive presentations, and partnership discussions that communicate NIVA’s value proposition.
- Identify opportunities to expand services within existing partner facilities, including additional units, buildings, and affiliated communities.
- Achieve established territory growth, referral, and partnership objectives.
2. Executive Relationships & Market Presence
- Serve as the primary relationship manager and trusted business partner for assigned facilities.
- Establish consistent executive-level engagement with facility leadership and key clinical stakeholders.
- Conduct regular facility visits and maintain meaningful communication with decision-makers.
- Develop a deep understanding of each facility’s operational priorities, census considerations, clinical needs, and organizational goals.
- Represent NIVA Health with professionalism, credibility, and a partnership-focused approach.
- Strengthen NIVA’s reputation and visibility throughout the Texas post-acute care market.
3. Facility Onboarding & Partnership Development
- Lead or coordinate new facility introductions, partnership transitions, and onboarding initiatives.
- Collaborate with NIVA’s account management and operational teams to ensure successful facility implementation.
- Align NIVA’s service model with each facility’s workflows, communication expectations, referral processes, and resident-care needs.
- Ensure facility leadership understands NIVA’s services, capabilities, referral pathways, and communication protocols.
- Maintain continuity of engagement from initial partnership discussions through implementation, with ongoing relationship development as needed.
- Identify opportunities to strengthen partner satisfaction, service utilization, and long-term retention.
4. Internal Collaboration & Performance
- Partner with NIVA leadership, account management, and other internal teams to support market development and partner success.
- Communicate facility feedback, market trends, competitive activity, and growth opportunities to leadership.
- Monitor territory performance, partnership development, referral activity, and facility engagement.
- Maintain accurate documentation of relationships, opportunities, and business development activities.
- Contribute to the development and execution of NIVA Health’s broader growth strategy.
Performance Measures
- New facility partnerships secured.
- Achievement of established market growth objectives and KPIs
- Growth in active facility relationships as pertinent
- Customer referral growth and territory development.
- Successful facility implementation.
Compliance & Administrative Responsibilities
- Maintain compliance with HIPAA, applicable Medicare and Medicaid requirements, healthcare regulations, and company policies.
- Protect the confidentiality of resident, facility, and company information.
- Maintain accurate records of facility visits, presentations, onboarding activities, account concerns, educational programs, and follow-up actions.
- Manage approved marketing and travel expenses responsibly and within established budget expectations.
- Participate in required education, compliance programs, departmental meetings, and clinical training.
- Perform additional responsibilities as assigned to support facility growth, clinical excellence, and partner success.
Required Qualifications
- Bachelor’s degree - nursing, healthcare administration, business, marketing, or a related field preferred.
- Strong knowledge of Skilled Nursing Facility operations.
- Demonstrated ability to assess facility-specific needs and align clinical services with operational and resident-care priorities.
- Strong understanding of wound care, chronic disease management, specialty clinical services, or facility-based care delivery.
- Experience presenting clinical information to both clinical and non-clinical audiences.
- Experience leading facility education, clinical in-services, onboarding, or healthcare service implementation.
- Ability to establish credibility with facility administrators, Directors of Nursing, clinical leaders, and frontline staff.
- Excellent written, verbal, interpersonal, and presentation skills.
- Strong organizational skills, professional judgment, and consistent follow-through.
- Ability to independently manage a multi-facility territory.
- Ability to interpret facility performance data and communicate actionable recommendations.
- Willingness and ability to travel regularly throughout the assigned territory.
- Valid driver’s license, reliable transportation, and active automobile insurance.
Preferred Education & Experience
- Two or more years of experience in facility relationship management, healthcare business development, clinical implementation, facility marketing, referral development, or healthcare account management.
- Experience working with Skilled Nursing, Assisted Living, or Independent Living communities.
- Experience in wound care, specialty care, or facility-based clinical services.
- Experience supporting the launch, implementation, or expansion of clinical programs within skilled care facilities.
- Experience participating in healthcare conferences, trade shows, or professional presentations.
- Demonstrated success achieving patient census, facility utilization, account retention, or territory growth goals.
- Experience developing clinical training materials, facility education resources, or implementation guides.
Skills & Competencies
- Skilled nursing and post-acute care expertise.
- Clinical credibility and professional confidence.
- Facility needs assessment and operational awareness.
- Executive relationship development and account ownership.
- Consultative partnership development and business acumen.
- Clinical education and presentation skills.
- Ability to translate complex clinical information into clear, actionable messaging.
- Operational problem-solving and data-informed decision-making.
- Initiative, personal accountability, and results orientation.
- Organization, territory management, and strategic prioritization.
- Adaptability in a fast-growth environment.
- Cross-functional collaboration and communication.
- Professional judgment, discretion, and diplomacy.
- Responsiveness and consistent follow-through.
Benefits & Compensation
- $75,000–$80,000 per year, with additional bonus opportunities.
- 401(k) with match.
- Medical, dental, vision, and life insurance.
- Paid time off.
- Employee assistance program.
- Travel reimbursement and employee discounts.
Schedule: Full-time, Monday–Friday, 8:00am–5:00pm EST.
The successful candidate will represent NIVA Health with integrity, discretion, diplomacy, and professionalism while advancing the organization’s mission and long-term growth.
