The posting
Why this role exists
Noise has brand recognition. What we need now is brand gravity — the kind that makes culture move toward us, not the other way around. This is a founding leadership role for someone who can run both sides of the equation: build a brand that is impossible to ignore, and take products to market with the precision and speed a #1 brand demands.
You will own the full Brand and GTM mandate, build and lead a high-performance team, and operate as a true business partner — not a support function.
What success looks like
- Brand that earns cultural conversation, not just paid impressions
- GTM that makes Day 1 a moment — across every product line, every cycle
- Partnerships that pay back in brand equity and commercial returns
- A team that ships sharp creative and does not settle for mid work
- Brand health metrics — awareness, consideration, NPS, share of voice — that move and can be proved
What you will own
1) GTM & product launches
Own end-to-end go-to-market for Noise’s full portfolio — smartwatch, audio, ring, wearables, and AI categories. Orchestrate Product, Growth, Retail, E-commerce, PR and Performance into one launch narrative. Day 1, Week 1, Month 1 are your KPIs. You set the standard for what a Noise launch feels like.
2) Brand strategy & creative
Define where Noise plays in culture — which spaces we own, which we ignore, and why. Carry the Noise voice into every campaign, brief, film, design system, and retail touchpoint. Write briefs sharp enough to ship from. Hold the bar relentlessly on creative quality.
3) Partnerships & cultural IP
Build the partnerships engine across sport, music, gaming, OTT, fashion, and creators. Run deals end-to-end — pitch, negotiate, close, activate. Turn logos into stories and partnerships into brand equity.
4) Social, content & community
Build an always-on creator and community stack — hero athletes, mid-tier voices, micro communities. Make Reels, Shorts and long-form work as one system. Own the social strategy at a VP level: channel mix, tone, cadence, and the line between organic and paid.
5) PR & ORM
Shape how Noise shows up in media — earned coverage, thought leadership, crisis response, and reputation management. Own the narrative proactively, not reactively.
6) Brand analytics & measurement
Build the measurement framework the team actually uses. Track brand health, partnership ROI, share of voice, and campaign attribution. Connect brand spend to commercial outcomes and present it to the founders and CFO with confidence.
7) Team leadership
Hire, structure and develop the Brand and GTM team. Set the culture: high standards, low ego, fast iteration. Be the leader your team builds careers under.
Who you are
- 10–14 years in brand and/or GTM roles, with meaningful time in D2C or consumer electronics
- You have shipped 4–6 full-stack product launches and know what breaks at 9am on launch day
- You have sourced, negotiated and closed partnerships — not just briefed them into an agency
- You have led and grown a team, not just managed one
- Strong creative instinct — you can tell a sharp idea from a tired one in 10 seconds, and say why
- Internet-native — fluent in creator economy, drop culture, meme cycles, Reels grammar
- Numbers fluent — brand health metrics, partnership ROI, and marketing P&L are not foreign objects
- Direct, low-ego, high-agency — you operate well with founders and are comfortable being accountable
- Pedigree is optional. What you’ve shipped is not
What will not work
- Playbook marketing — doing what worked last year because it worked last year
- Awards-chasing over outcomes
- Logo-on-a-banner partnerships with no activation or story
- Shipping mid creative because the deadline is Friday
- Treating brand and performance as opposing teams
- Managing up instead of building down
Why this role
This is a build role. You'll have founder access, a blank sheet on brand, a portfolio that's still expanding, and room to build something that outlasts any campaign. If that's the kind of work you do best, we should talk.
