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Open nowPosted 342 days ago

Lead- Brand Marketing

Noise35 open roles

Where
Gurgaon, India
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Your applicationOpen nowLead- Brand MarketingNoise · Gurgaon, India

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Noise's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 342 days ago

The posting

Roles & Responsibilities:

We are looking for a Brand Lead to own and drive the entire brand charter for Noise, shaping its positioning, narrative, and long-term strategy while ensuring consistency across all consumer touchpoints. The role requires a strategic yet execution-focused person who can collaborate cross-functionally, lead integrated campaigns, manage agencies, and build a differentiated, consumer-centric brand backed by strong data insights.

Your Will Be's:

Brand Strategy & Positioning

  • Own and evolve Noise’s brand identity, tone of voice, and narrative across platforms
  • Define long-term brand vision aligned with business goals and product roadmap
  • Ensure consistency of brand communication across digital, offline, and retail channels

Social Media & Content Leadership

  • Lead overall social media strategy across platforms (Instagram, YouTube, Twitter/X, LinkedIn, emerging platforms)
  • Drive content strategy, including campaigns, always-on content, product storytelling, and cultural moments
  • Build scalable content frameworks that balance performance with brand storytelling
  • Oversee in-house teams and agency partners for content creation and execution

PR, Influencers & Brand Partnerships

  • Own PR strategy, including media relations, brand narratives, launches, and reputation management
  • Build and maintain strong relationships with media, creators, and cultural stakeholders
  • Drive influencer strategy aligned with brand positioning and GTM priorities
  • Lead collaborations and partnerships that elevate brand credibility and reach

GTM & Launch Excellence

  • Lead brand-led GTM strategy for new product launches and categories
  • Partner with Product, Growth, and Performance teams to create integrated launch plans
  • Ensure impactful storytelling across digital, retail, PR, and influencer touchpoints
  • Track and optimize brand and launch performance metrics

The ideal Noisemaker

  • 8-12 years of proven experience with post-graduate, managing all aspects of marketing.
  • Experience working with large budgets and finding the most effective and efficient ways to reach customers.
  • Strong understanding of Indian consumer culture, digital ecosystems, and creator economy
  • Track record of building distinctive brands and executing high-impact launches
  • Excellent storytelling, communication, and stakeholder management skills
  • Experience managing large teams and agencies
  • Data-driven mindset with a strong creative instinct
  • Preferred Industry : Internet , D2C , Consumer Electronics , Beauty & Personal Care , Wellness & Fitness , Gaming
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