The posting
Position Summary:
The Director of Player Development provides strategic leadership and overall direction for the Player Development department, with primary accountability for driving casino revenue growth, increasing player loyalty, and maximizing the value of the casino's high-value guest portfolio. This position develops and executes comprehensive player acquisition, retention, and reinvestment strategies designed to strengthen guest relationships, increase gaming activity, and enhance overall profitability.
The Director establishes departmental vision, goals, performance standards, and operating strategies while overseeing the development and execution of VIP programs, player engagement initiatives, targeted promotions, and personalized guest experiences. This role provides leadership and direction to the Player Development team, fosters strong partnerships with Marketing, Gaming Operations, Finance, and other departments, and ensures the effective utilization of player data, resources, and departmental budgets. Responsibilities are performed in accordance with all Company standards, policies, and procedures. This position reports directly to the VP of Marketing.
Essential Functions:
- Responsible for practicing, supporting, and promoting North Fork Mono Casino's culture and always demonstrating exemplary Service Standards.
- Provide strategic leadership, direction, and oversight of the Player Development department, ensuring departmental initiatives support the casino's overall business objectives, revenue targets, and long-term growth strategies.
- Develop, implement, and continuously evaluate comprehensive player development strategies focused on the acquisition, growth, retention, and reactivation of high-value casino guests.
- Establish departmental goals, key performance indicators (KPIs), performance expectations, and accountability measures to drive revenue growth, player loyalty, guest satisfaction, and operational effectiveness.
- Lead, develop, and mentor the Player Development leadership team and Team Members, including recruitment, succession planning, training, performance management, and professional development.
- Build and maintain strategic relationships with key casino players and high-value guests, ensuring a high level of personalized service, relationship management, and guest retention.
- Oversee the development and execution of VIP programs, player recognition initiatives, exclusive events, targeted promotions, and customized guest engagement strategies.
- Direct the development and administration of departmental budgets, forecasts, staffing plans, and reinvestment strategies, ensuring resources are allocated effectively and financial objectives are achieved.
- Establish and oversee comping policies, reinvestment guidelines, promotional standards, incentive programs, and departmental procedures to ensure consistency, accountability, and profitability.
- Analyze player worth, gaming activity, visitation trends, theoretical revenue, actual revenue, reinvestment, and player development performance to identify opportunities for increased profitability and market share.
- Utilize player management systems, reporting tools, and business intelligence to evaluate departmental performance, identify emerging trends, and guide strategic business decisions.
- Collaborate with Executive Leadership, Marketing, Gaming Operations, Finance, and other key departments to align business strategies, optimize player experiences, and maximize casino-wide revenue opportunities.
- Evaluate the effectiveness and return on investment of player development initiatives, marketing programs, promotions, and special events, implementing improvements as needed.
- Establish departmental service standards, operational procedures, and performance expectations that promote accountability, efficiency, and North Fork Mono Casino's culture of exceptional guest service.
- Maintain oversight of departmental administrative functions, including staffing, scheduling, budget management, reporting, and operational controls.
- Ensure departmental operations adhere to all applicable gaming regulations, internal controls, responsible gaming practices, and Company policies and procedures.
- Represent the Player Development department in leadership meetings and strategic initiatives, communicating departmental performance, business opportunities, challenges, and recommendations.
- Responsible for ensuring that staff payroll is completed and approved prior to the close of payroll deadline.
- Other job-related duties as assigned.
Required Skills/Abilities:
- Demonstrated executive-level leadership and strategic management capabilities, with the ability to establish a vision, set priorities, and drive departmental performance.
- Extensive knowledge of casino marketing, player development, VIP relationship management, casino operations, and revenue optimization strategies.
- Proven ability to develop and execute strategic business plans that drive player acquisition, retention, gaming revenue, and profitability.
- Strong financial acumen, including experience with budgeting, forecasting, revenue analysis, player reinvestment, and return-on-investment evaluations.
- Advanced analytical and problem-solving skills, with the ability to interpret player data, gaming trends, financial reports, and performance metrics to make informed business decisions.
- Demonstrated ability to lead, develop, motivate, and hold management teams and Team Members accountable for achieving organizational objectives.
- Exceptional relationship-building, negotiation, communication, and interpersonal skills, with the ability to establish and maintain relationships with high-value guests, business partners, Team Members, and executive leadership.
- Ability to effectively manage complex guest relationships, resolve escalated concerns, communicate difficult decisions, and de-escalate challenging situations with professionalism, discretion, and sound judgment.
- Strong understanding of casino reinvestment strategies, player valuation, comping practices, promotional development, and loyalty program administration.
- Demonstrated ability to collaborate across departments and influence business decisions while balancing guest satisfaction, operational needs, and financial performance.
- Proficiency in Microsoft Office applications, including Word, Excel, and Outlook, and the ability to utilize casino management systems, player tracking systems, and business intelligence tools.
- Ability to exercise discretion and maintain confidentiality when handling sensitive guest, financial, and business information.
- Thorough understanding of applicable gaming regulations, internal controls, and responsible gaming practices.
Minimum Qualifications:
- Bachelor's degree in Marketing or related field, or equivalent combination of education and experience required.
- Minimum of five (5) years of Player Development management experience required.
- Bilingual or multilingual abilities preferred.
- Demonstrated experience using casino player tracking/CRM systems and interpreting player activity for development and retention.
- Demonstrated experience working with high-value and VIP players in a casino environment.
- Demonstrated ability to prospect for and acquire new players through proactive relationship development.
- Must be able to obtain and maintain a Gaming License from the Tribal Gaming Commission, which includes passing a background investigation.
- Must be at least 21 years of age
Physical Requirements:
- All work is performed on site in Madera, CA.
- Requires manual dexterity to perform job related functions.
- Ability to sit, stand or walk for the duration of their shift.
Work Conditions:
Team Members will be in constant contact with fellow Team Members and Guests. Work includes the maintenance and care of the assigned work area. Work is typically in an area which may be unusually hot, cold, noisy, and may contain secondhand smoke. Work may be performed in a confined area. Performance of job duties will require standing, walking, lifting, reaching, pushing, pulling and grasping. Work may be scheduled at various hours, including working overtime, and during evening, weekends, and holidays. Work may entail trained chemical usage.
Important Notices:
- When selecting candidates for employment, qualified Native American applicants will be given preference over non-Native American applicants, provided they meet the minimum qualifications for the position.
- This job description is not an exclusive or exhaustive list of all job functions that a Team Member in this position may be asked to perform from time to Duties and responsibilities can be changed, expanded, reduced, or delegated by Management to meet the business needs of the property.



