The posting
About North Star Network
North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.
Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.
We're a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.
About the Role
We're looking for a Content Manager (SEO) to drive organic growth across our LATAM portfolio.
This is a growth role. You own the content that drives traffic and revenue across your markets: which pages get built, which keywords they target, how they're structured, how they're updated, and how they convert. Every article you sign off on should have a clear purpose: to rank and to generate revenue.
You'll work across multiple LATAM geos (Panamá, Ecuador, Colombia, Venezuela, etc.) and sites, deciding where the opportunity is and turning that into a content plan that moves rankings and revenue. Production support is part of the job, but the outcome we measure you on is performance.
What You'll Own
- Organic traffic and keyword visibility for your markets
- Content-driven conversions and revenue contribution
- Coverage of commercial and informational keyword clusters across each geo
- Quality and accuracy of everything published under your markets
Key Responsibilities
1. SEO Content Strategy and Keyword Research
- Own the content roadmap for your markets: identify gaps, prioritise clusters, and decide what gets written and when, based on search demand and commercial value.
- Run keyword research end to end: volume, difficulty, SERP intent, competitor coverage, cannibalisation risk, and internal linking opportunities.
- Map keywords to page types and build the silo structure that supports them, distinguishing money pages from supporting content.
- Analyse SERPs before briefing: what Google is actually rewarding for the query, which formats win, which entities and subtopics need to be covered.
- Turn research into briefs that a writer can execute without guesswork: target keyword and variants, search intent, mandatory sections, competitive angle, word budget, internal links, and E-E-A-T requirements.
2. Content Optimisation and Performance Growth
- Monitor performance in Google Search Console, rank trackers, and analytics, and act on it: identify pages losing ground, pages stuck on page two, and queries with impressions but no clicks.
- Build and execute a content update programme: refresh, expand, consolidate, or prune existing pages to recover and grow positions.
- Optimise titles, headings, on-page copy, and internal linking to improve CTR and conversion, not just rankings.
- Report on what's working and what isn't, with a clear read on cause and next action.
3. Editorial Quality and Brand Standards
- Perform the final editorial check on every piece: factual accuracy, brief adherence, SEO execution, readability, and brand voice.
- Verify operator, bonus, and regulatory details against primary sources. No fabricated data, no unverified claims.
- Enforce E-E-A-T and responsible gambling standards, and keep content aligned with the licensing and advertising rules of each LATAM market.
- Keep prose natural and human. Content that reads as AI-generated doesn't ship.
4. Production Coordination
- Brief, assign, and manage writers, ensuring the content roadmap is delivered on schedule.
- Keep the Asana board accurate: statuses, deadlines, briefs, assignments.
5. Cross-Functional Coordination
- Work with the Content Writer to hand off approved content cleanly and publish on time.
- Align with technical SEO team, product, and commercial stakeholders on priorities and market strategy.
- Basic technical SEO knowledge to identify and flag major issues, such as indexation and canonicalization problems.
- Escalate blockers and scheduling risks early, and contribute workflow improvements.
What we're looking for
Essential
- Proven track record growing organic traffic through content, with results you can talk through.
- Strong content SEO skills: keyword research, search intent analysis, SERP analysis, content structure, internal linking, content updates and consolidation.
- Comfortable working from data. Google Search Console is a daily tool, not a monthly export.
- Experience using SEO tools such as Ahrefs, SEMrush, or similar platforms, as well as AccuRanker
- Solid editorial judgement and a high bar for factual accuracy.
- Expert-level WordPress knowledge, with the ability to upload and format content, implement on-site changes, and ensure pages are correctly published and optimized.
- Native Spanish (LATAM) plus strong professional English.
- Ability to run several markets in parallel without losing track of detail.
- Experience with project management tools (Asana or similar)
- Working knowledge of technical SEO: enough to recognise and correctly flag an issue, and to brief the people who fix it.
Nice to Have
- Experience in iGaming, sports betting, or affiliate content.
- Familiarity with LATAM search markets and their regulatory differences.
- Experience briefing and reviewing freelance contributors.
What We Offer
- Work on a high-profile international project in partnership with a major sports media brand.
- Fully remote work environment with flexible collaboration across time zones.
- A fast-paced, multicultural team passionate about sports and digital media.
- Real ownership: your decisions show up directly in traffic and revenue.
- Career growth opportunities within a scaling global company.
- Competitive salary based on experience and seniority.
Ready to Join Us?
If you want a role where content strategy is judged on results rather than output volume, and you know how to turn keyword research into rankings and revenue, we want to hear from you.
Apply now and help us grow across LATAM.
