The posting
Location: Oakland,California,United States
The Family Programs Manager is a key contributor to Fairyland’s mission-driven, revenue-generating programs designed for children and families. This role oversees the catered birthday party program and project manages a variety of family-focused events, including family sleepovers and park-wide experiences. Reporting to the Senior Director of Operations, the Family Programs Manager ensures these programs are operationally excellent, guest-centered, and positioned for sustainable growth.
This is a highly collaborative, hands-on role ideal for someone who thrives in a dynamic, guest-facing environment and is passionate about creating memorable experiences for families.
Essential Duties & Responsibilities
Birthday Party Program Management
- Oversee all aspects of the catered birthday party program, including calendar management, payment collection, guest communication, and on-site execution.
- Develop and implement growth strategies to increase birthday party bookings and revenue.
- Ensure a seamless and joyful experience for birthday guests from inquiry through event completion.
- Assist with training, scheduling, and support of Park Ambassadors serving as birthday party hosts.
Program Development & Execution
- Develop, plan, and execute Fairyland’s family programs, including catered birthday parties, summer family sleepovers, and park-wide family events.
- Serve as project manager for family events, ensuring smooth execution, operational readiness, and exceptional guest experiences.
- Co-host and support overnight family sleepover experiences, ensuring guest safety, engagement, and satisfaction.
Operations & Collaboration
- Partner with the Sr. Director of Operations to manage daytime family events, including staffing, volunteers, vendor coordination, activations, and scheduling.
- Forecast and develop budgets that incorporate planned expenses and labor for all relevant family programs
- Track actual expenditures against planned budget and optimizing allocation of resources across programs to ensure they are used efficiently
- Manage relevant program budgets, timelines, and calendars.
- Engage in cross-departmental planning meetings and brainstorming sessions to align programs with organizational goals.
Data, Reporting & Guest Relationships
- Develop and maintain reports and data analytics to track program performance and inform decision-making.
- Build strong, lasting relationships with guests through proactive communication and thoughtful service recovery when needed.
- Continuously identify opportunities to improve guest experience and operational efficiency.
- Perform other duties as assigned.
Knowledge Skills and Abilities
- Minimum of three (3) years of experience in a front-facing, customer service role; experience in event management, hospitality, or logistics strongly preferred.
- Proven self-starter with a track record of delivering exceptional guest experiences.
- Strong written and verbal communication skills, including in-person, phone, and email communication.
- Excellent organizational, time management, and problem-solving skills with strong attention to detail.
- Ability to manage multiple projects simultaneously and consistently follow through to completion.
- Comfortable making quick, thoughtful decisions in a fast-paced environment.
- Intermediate to advanced proficiency in Microsoft Office, Google Workspace, and customer registration or ticketing systems.
- Strong interpersonal skills with the ability to work collaboratively across teams and independently when needed.
- Creative thinker who is open to feedback and thrives in a collaborative work environment.
- Comfortable learning and adapting to new systems, platforms, and processes.
- Must pass background clearance and have no barriers to working with children.
Personal Attributes/Values
- People-orientation- able to interact effectively, politely, and productively with all types of people from all types of backgrounds and experience and in all types of situations. Comfortable working with non-English speaking and culturally diverse stakeholders
- Professional maturity to manage composure during stressful interactions
- Energetic, diplomatic, adaptable and with a good sense of humor.
- Passionate about the mission, vision, and goals of Fairyland and possess an understanding of how this position contributes to the organization’s success.
- Strong work ethic with an orientation toward process improvement.
- Impeccable integrity and honesty
Physical Requirements
This position is primarily located in an outdoor environment. Able to perform the following duties with or without accommodation:
- Stand, sit, kneel, walk, bend, and perform repetitive motions for the duration of an eight (8) hour shift
- Traverse safely over uneven terrain throughout the entirety of the 10-acre amusement park
- Safely lift and transport items of up to 50 lbs.
- Work safely without presenting a direct threat to self or others.
- Respond quickly to sounds
- See and respond quickly to situations
- Communicate in clear, loud voice
- Operate two-radio for communications with park personnel
- Work in outdoor, seasonal weather conditions for 100% of shift
- Ability to work on weekends and occasional evenings.
- Proven track record of punctuality and attendance
Benefits & Compensation
This is a regular, full-time, non-exempt position scheduled Wednesdays through Sundays, 8:30am – 5:00pm. The non-negotiable rate of pay is $26.95 per hour. Full-time employees are eligible to participate in benefits the first of the month following 60 days of service. Benefits include:
- Medical, dental and vision coverage at 100% for employees
- Accrue up to 10 days of PTO in your first year AND separate paid sick leave bank of up to 10 days per year AND three floating holidays per year
- 401k plan available
- Family membership to Fairyland or 6 guest passes annually
- Discounts on Fairyland merchandise and Café
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