The posting
ABOUT ODEN:
Manufacturing is undergoing its fourth industrial revolution, with factory operations increasingly driven by real-time applications that combine process and context data with advanced ML and AI algorithms. This is unlocking a staggering opportunity to improve the efficiency and productivity of existing manufacturing processes.
As a Manufacturing AI company, Oden is at the forefront of this revolution. We combine large-scale data processing architectures and advanced AI and ML algorithms within the Oden platform so manufacturing operations teams can continuously monitor, analyze, and optimize their production, across a diverse set of processes and conditions. Our goal is to maximize efficiency, sustainability, and competitiveness in the manufacturing domain - to help True Makers Make Things Better!
CULTURE
- We obsess over customers. Everything we do is to create profound results and delight for our customers. Every Viking cares about the purpose of the product and company, and prioritizes work based on customer end results. When in doubt, we go to the Gemba – we’re happy to put on steel toe boots and hit the factory floor to work with the production manager.
- We move fast and follow through – we live by transparent and scientific thinking, act with urgency, and put in the work to find the best ideas with those around us.
- We elevate each other by giving and receiving direct, honest feedback and holding ourselves and others to a high standard to help the team rise, deliver, and win together.
- “Be True Makers to Serve True Makers.” We’re building a community that fuels innovation and accelerates our pace and impact. We always ask if there’s a better way to do something, even if it's unconventional – then we try it. We aim for bold yet simple solutions that cut through complexity and drive meaningful progress.
ROLE SUMMARY
We’re hiring a Marketing Coordinator to run our events and the campaigns behind them. You’ll report to Peter, our co-founder, and work closely with the sales team.
You’ll own 5-6 events a year, mostly industry tradeshows plus customer and partner engagements and occasional webinars. You’ll also build the campaigns that drive attendance and follow up afterward: emails, landing pages, lists, and nurture flows in HubSpot.
This role is for a hands-on generalist. You’ve planned events yourself, and you’ve built campaigns in a marketing automation platform yourself. If you’ve only done one of these, this probably isn’t the right fit.
RESPONSIBILITIES
Events
- Own planning, budgets, venues, vendors, and logistics for 5-6 events per year
- Manage registration, attendee communication, and shipping of booth materials and promotional items
- Work on-site at events alongside the sales team
- Manage vendor relationships, invoices, and payments
- Set up and run webinars in Zoom or a similar platform
Campaigns and Marketing Systems
- Build event campaigns in HubSpot, including invitations, landing pages, registration forms, and reminders
- Create and maintain segmented lists and nurture workflows
- Run post-event follow-up and track leads through to sales
- Report on event spend, lead capture, and campaign results
- Support website and content updates tied to events and campaigns
What Success Looks Like
- Within your first few months, you’ve run a tradeshow from booking through post-event follow-up
- You’ve built a reusable HubSpot event campaign (invite, registration, reminders, follow-up) that the team runs for every event
- Sales can see which events produced leads and what each one cost
QUALIFICATIONS
- 2-4 years in a marketing coordinator, marketing generalist, or similar role
- Hands-on experience building campaigns in HubSpot or another marketing automation platform (Marketo, Pardot, Klaviyo, or similar). You’ve personally built emails, lists, and workflows, not just used reports or completed a certification. HubSpot experience is preferred.
- Experience owning events from planning through on-site execution and follow-up, including budgets, vendors, and venues
- Strong attention to detail and time management when event deadlines stack up
- Clear written and verbal communication with internal teams and outside vendors
- Comfortable working independently in a remote or hybrid setting
- Flexibility to work outside standard hours and travel for events (about 5-6 trips per year)
- B2B or manufacturing industry experience is a plus
Location: New York or Atlanta strongly preferred.
Compensation: $60,000 to $75,000 base, depending on experience.
Applicants must be authorized to work in the United States. Oden is currently unable to sponsor employment visas.
For positions located in the United States, applicants must be authorized to work in the United States without current or future employer sponsorship. We are unable to provide visa sponsorship for these positions.
AT ODEN, WE ARE DEEPLY COMMITTED TO ENSURING THAT EVERY TEAM MEMBER IS ENGAGED IN WORK THEY ARE PASSIONATE ABOUT AND FIND FULFILLING. WE PRIORITZE YOUR CAREER DEVELOPMENT, OFFERING PERSONALIZED PATHWAYS FOR GROWTH AND ADVANCEMENT. OUR APPROACH IS TO ALIGN YOUR STRENGTHS AND INTERESTS WITH THE COMPANY’S GOALS, ENSURING THAT YOU NOT ONLY CONTRIBUTE MEANINGFULLY BUT ALSO PROGRESS STEADILY IN YOUR PROFESSIONAL JOURNEY, REACHING NEW HEIGHTS IN YOUR CAREER.
WE’RE AN EQUAL OPPORTUNITY EMPLOYER (EOE).
DIVERSITY AT ODEN MEANS BUILDING A TEAM THAT IS RICH ACROSS ALL BOUNDARIES OF RACE, ETHNICITY, GENDER IDENTIFICATION, SEXUAL ORIENTATION, DISABILITY, RELIGION, AGE AND THINKING STYLE. WE WELCOME ALL BACKGROUNDS, LIFE EXPERIENCES, AND WORLDVIEWS AS THESE ARE THE CATALYST FOR THE RAPID EVOLUTION OF OUR PRODUCT AND OUR ORGANIZATION. DIVERSITY ALLOWS US TO TACKLE NEW CHALLENGES, EMBRACE CHANGE, MAKE WELL-INFORMED DECISIONS, AND ULTIMATELY MAKE THINGS BETTER. IN ALIGNMENT WITH OUR “PEOPLE FIRST” COMPANY VALUE, ODEN HAS A PASSIONATE INTERNAL TEAM DEDICATED TO THE PROMOTION OF DIVERSITY AND INCLUSION INITIATIVES AS A CORE COMPONENT OF OUR CULTURE.
OUR DIVERSITY INITIATIVES APPLY TO OUR PRACTICES AND POLICIES ON RECRUITING, COMPENSATION AND BENEFITS; PROFESSIONAL DEVELOPMENT; PROMOTIONS; SOCIAL ACTIVITIES AND THE ONGOING DEVELOPMENT OF A PSYCHOLOGICALLY SAFE WORK ENVIRONMENT.
