The posting
Social Account Director
Department: Social Location: London Contact type: 12-Month Fixed Term Contract (Maternity Cover) Full Time/Part time: Full Time Reporting into: Client Partner
About Ogilvy:
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International.
Ogilvy’s influencer marketing practice is the largest globally; we are proud to be the most awarded influencer agency for six years running and the recipient of the Cannes Grand Prix for Social & Creator for two consecutive years.
Ogilvy UK also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP.
About this role:
Social and content has never been more important for clients. Showing up authentically, with intention, across social platforms helps brands connect with their audiences. It helps them to sell and serve better.
This role provides the opportunity to work on a really exciting client that have a portfolio of soft drinks brands. You will have the opportunity to manage key campaigns across the year that will involve working with our strategy, creative and production team to deliver best in class campaigns and content. This role is perfect for someone that has a wide knowledge of social – they will have experience managing content and campaigns that build brand advocacy as well having an understanding of how to create hard working assets that drive to purchase. The ideal candidate will know how to effectively lead an account, steering processes and ways of working internally, with agency partners and with our clients.
The ideal candidate will have their finger on the pulse across all things social – from what’s trending that could be a good opportunity for a brand to leverage, through to a thorough understanding of how data, strategy, community management feed into the success of a brands social media presence.
Whilst the candidate will have a passion for delivering best in class social campaigns, they will also be required to lead in other areas of the marketing mix, and the idea candidate will have some integrated experience.
A bit about you:
We are flexible on whether you have come from an agency of client background, but we think the following are really important for this role:
- Organised and autonomous; you’ll be responsible for motivating the team to do great work, whilst anticipating any areas that may hinder the success of the campaign
- Whilst you will work with a Account Manager to support with budgets and timings, you will also be well averse in taking this on and have an excellent understanding of processes and what it takes to deliver social campaigns on budget and on time
- Financially savvy; you’ll need to work with the rest of the agency team to deliver proposals that are within the client’s budgets and ensure successful delivery
- You will be an excellent communicator; providing clear succinct guidance to the internal teams as well as being able to present the work to clients
- You’ll be someone that loves to get stuck into a task, and collaborate with the client and agency teams, and make stuff happen!
- Experience within the retail sector is not essential but would be helpful
More about your role at Ogilvy:
As a Social Account Director you lead large, more complex projects, armed with your experience and proven ability to think and do. You are able to problem solve and create highly effective and fruitful working relationships with clients and colleagues, collaborating with other Capabilities and Crafts instinctively.
You may also have a solid understanding of strategy and always ensure that you and the team are working towards strategic objectives.
- Has a relationship with mid-level clients that is one of trusted partner, based on proven track record of delivery.
- Is able to confidently lead conversations and problem solve in the moment as required, and act as a point of escalation for junior clients.
- Has strong skills in paid and organic social and has worked across a wide variety of clients and projects from small response driven workstreams to larger more complex social experiences across multi platforms and touch points
- Understands how to work and lead project delivery in a Social first environment, as well as as part of an integrated team.
- Is confident managing multi-level stakeholders in complex matrix organisations as well managing resources and teams, across all levels, with diverse skills and personalities.
- Understands the strategic, and business context the client is operating in and uses this knowledge to develop solutions and approach tasks in a way that is effective for the client
- Collaborates confidently with other capabilities and crafts in service of finding the best Social creative solution to the clients business problem. Is seen as a champion for the craft with all those they come in to contact with.
- Demonstrates their ability for creative problem solving in how they approach every task – whether that’s identifying a way to improve the internal process, ideating for an innovative social solution, or co-creating an inspiring way to sell in the work. Able to consider different angles on a brief – a non linear thinker.
- Takes responsibility for larger projects. And acts accountable for both the work, and the process.
- Understands that they are accountable for the actions of the account team reporting into them on projects; guiding them and intervening and managing up as required.
- Will manage client expectations when having to charge more for additional work in a manner which does not expose the agency to financial risk
- Is well informed about the commercials of all projects they are responsible for, managing those below them to meet agreed targets
- Able to maintain strong partnership with internal stakeholders across all crafts in and support cross functional agendas for the benefit of the company and the client.
- Has strong relationship with their days to day clients and wider client stakeholders, and uses these relationships to help protect the work, strengthen the relationships and activate new opportunities.
- Acts as an escalation point for the team in resolving issues. Supports the team in confidently navigating through problems
How we help you Thrive:
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests.
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
