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Open nowPosted 31 hours ago

Marketing Manager

ohmc1,000 open roles

Where
Omni Las Colinas Hotel, 221 East Las Colinas Blvd, Irving, Texas, United States of America
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Your applicationOpen nowMarketing Managerohmc · Omni Las Colinas Hotel, 221 East Las Colinas Blvd, Irving, Texas, United States of America

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This job: posted 31 hours ago

The posting

Responsibilities: 

Support execution of the comprehensive and strategic marketing plan that supports the hotels’ business goals and the customer journey (spanning group, leisure, local, and the business traveler).  Ensure the cohesive storytelling of the resort’s offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.  Support execution of an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment.  This holistic plan will include B2C and B2B marketing, public relations and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms).  This position is accountable for the creation, planning and performance of all media.  Collaborate closely with the Director of Sales & Marketing, General Manager, and other department personnel to execute a resort calendar (content, promotional, programming/activations).  Work closely on the annual budget/planning process for the upcoming year. Work within the designated marketing budget, including forecasting and reconciling of expenses, and support annual marketing budget planning based on ROI from initiatives executed.  Collaborate with the Director of Sales & Marketing on budget execution, social media content calendar, and advertising fulfillment over the course of the year.  Spearhead social media engagement for the Omni Las Colinas Hotel channels, ensuring compliance and collaboration with appropriate stakeholders.  Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency. Support local traditional and social media influencer relationships.  Support marketing reporting to measure KPIs for marketing strategies, campaigns and tactics on a monthly basis, and quarterly and annual deep dive. Proactively identify areas for refinement/optimization, based on business needs and results.  Oversee the creation and distribution of all hotel photography and videography, to ensure that assets are on-brand and support the ultimate business objectives.  Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.  Support relationships with agency partners, directly or indirectly.  Stay apprised of marketing best practices and make recommendations. Understand and know the competitive landscape across B2B and B2C segments. 

  Qualifications: 

Degree in public relations or marketing, or similar, preferred.  3-5 years’ experience in hotel marketing with responsibility over marketing, digital and communications and ownership over strategy, execution and results  Experience managing social media content creation, graphic design, public relations, marketing planning and execution.  Robust creative skills with the ability to balance strong communication skills (written, verbal, proofreading). 

Preferred skills: 

Previous hotel experience ideal – upper-upscale/luxury hotel marketing a plus  Strong understanding of social media trends and management, as well as content gathering.  Experience in creative development and robust organizational skills with a strong capacity to think outside the box. 

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