The posting
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
SENIOR COPYWRITER
LOCATION: Barcelona, Spain
REPORTING TO: Creative Director
A LITTLE BIT ABOUT THE ROLE AND TEAM
Working in close partnership with a leading European pet care client (part of a major international food group), the Senior Copywriter will play a key creative role in defining the global creative voice for four leading pet care brands.
Based in our dedicated on-site agency hub in Barcelona, you will partner closely with a Senior Art Director to form a core conceptual creative duo. Working directly with the client's Global Brand Teams, your focus will be upstream and platform-defining: developing bold campaign concepts, emotional and compelling brand narratives, distinct Tones of Voice (TOV), and comprehensive global master toolkits designed to be rolled out across international markets.
This role is ideal for a conceptual, ambitious wordsmith who loves translating deep consumer insights into inspiring storytelling, sharp straplines, and memorable campaign platforms that resonate with passionate pet owners across the globe.
WHAT IS REQUIRED
- Conceptual campaign development: Partner with a Senior Art Director to conceive, develop, and pitch big, platform-level campaign ideas and master concepts for global briefs.
- Tone of voice & brand guardianship: Define, elevate, and document distinctive Tones of Voice, manifestos, and messaging hierarchies across four distinct pet food brands, ensuring each brand has a clear, differentiated identity.
- Global master toolkits: Write and structure comprehensive global master toolkits, campaign playbooks, and copy guidelines that regional teams and local markets can easily adapt and implement.
- Multi-format craft: Craft headline and body copy across all touchpoints, including brand films, digital and social platforms, retail/POS, print, e-commerce, and product messaging.
- AI literacy: Comfort working with different AI platforms is expected.
- Client pitching & presentation: Confidently present creative thinking, narrative rationale, and copy territory options directly to the client's Global Brand Directors.
- Strategic collaboration: Partner with Strategy and Account teams to interrogate briefs, push creative boundaries, and ensure all conceptual work is strategically sound and commercially impactful.
- Creative mentorship: Help foster a high-performance, inspiring creative environment in the studio, mentoring junior talent and contributing to creative culture.
WHAT GOOD LOOKS LIKE
- Experience: 6+ years of copywriting experience in top-tier advertising or creative agencies, with a proven track record operating at a Senior level.
- Portfolio: A stellar portfolio showcasing big conceptual campaign thinking, strong narrative craft, brand manifestos, and master campaign platforms (not just functional adaptation).
- Sector background: Experience working on FMCG, CPG, Pet Care, or consumer lifestyle brands is highly desirable. Experience managing distinct brands within a shared portfolio is an advantage.
- Global scale: Demonstrated experience building global master toolkits, campaign playbooks, and multi-channel creative platforms.
- Collaborative mindset: Natural chemistry working in an Art Director / Copywriter team setup, with a proactive, solution-oriented attitude in client workshops and brainstorms.
- Speed & craft: The ability to balance strategic rigour with fast-paced conceptual ideation and meticulous attention to detail.
- Languages: Native or fluent bilingual Spanish and English copy skills are required. All global master assets, toolkits, and client communications will be developed in Spanish first, then in English for global deployment. Spanish is also the language of the day-to-day relationship with the client team in Barcelona.
Req ID: 18671
#LI-JP1 #LI-Midsenior #Onsite
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
