The posting
Senior Native-Language Copywriter - Long term
French or Dutch Native Speaker | Brussels | Hybrid | Freelance or Permanent
Turn great content into content that gets discovered.
What if your writing could do more than communicate a message? What if it could shape how people discover, understand, and engage with a brand across both traditional search engines and emerging AI-powered search experiences?
We're looking for two experienced native-language Copywriters to join a pivotal, long-term content project in Brussels: one French native speaker and one Dutch native speaker.
This is an opportunity to combine your linguistic expertise, editorial judgement, and SEO knowledge to create and optimize content that meets high editorial standards while maximizing its visibility and relevance. You'll work alongside a team where content quality matters, expertise is valued, and your contribution can make a tangible difference.
If you're passionate about language, confident in your craft, and ready to take ownership of content beyond the writing itself, we'd like to hear from you.
Copywriter, The Role
You'll play a key role in managing, creating, and optimizing content, ensuring that every piece meets editorial guidelines while supporting the project's SEO and Generative Engine Optimization (GEO) objectives.
Your responsibilities will include:
- Create and optimize content: Write, review, and refine high-quality content in your native language, ensuring accuracy, clarity, consistency, and relevance.
- Improve search visibility: Apply SEO best practices to strengthen content structure, search intent alignment, keyword relevance, and organic discoverability.
- Optimize for AI-driven search: Apply GEO principles to help content become more accessible, understandable, and useful in generative search experiences.
- Uphold editorial excellence: Ensure content aligns with established editorial guidelines, tone of voice, linguistic standards, and quality expectations.
- Manage content throughout its lifecycle: Contribute to content reviews, updates, optimization, and ongoing quality improvements.
- Bring your expertise to the table: Explain and defend your editorial and optimization choices, recommend improvements, and challenge existing approaches constructively.
- Collaborate and contribute: Work closely with the wider team, share knowledge, and actively participate in discussions to improve content quality and project outcomes.
This role combines hands-on copywriting with content optimization and expert input. We're looking for someone who understands not only how to write well, but also why content works and how to make it perform better.
Copywriter, Your Profile
You bring together linguistic precision, editorial expertise, and a practical understanding of how content gets discovered.
We're looking for someone who has:
- Native-level language expertise: You are a native French or Dutch speaker, with a strong command of grammar, syntax, style, and linguistic nuance in your primary language.
- Cross-language understanding: You have a good understanding of the other language, enabling you to work effectively in a multilingual environment.
- Proven copywriting experience: You have a solid track record in professional copywriting, content creation, editing, and optimization.
- SEO knowledge: You understand the principles of search-optimized content and know how to translate them into effective editorial decisions.
- An interest in GEO: You understand, or are motivated to develop your expertise in, optimizing content for generative AI search and answer experiences.
- Strong editorial judgement: You can apply editorial guidelines consistently while recognizing when content needs to be challenged or improved.
- Confidence in your expertise: You can articulate your recommendations, explain your choices, and advocate for quality content based on sound editorial and optimization principles.
- A collaborative mindset: You enjoy working with others, sharing ideas, and contributing actively to a team environment.
- A proactive and quality-driven approach: You take ownership of your work, pay attention to detail, and look for opportunities to improve content continuously.
Above all, you're an experienced copywriter who combines a genuine passion for language with an understanding of content performance. You don't just follow guidelines; you understand their purpose and know how to apply them effectively.
