The posting
Company Overview:
One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company's expansion — because our success hinges on our people.
Why Join Us?
At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here’s what you can expect when you join our team:
- Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech.
- Professional Growth: We invest in our employees’ growth with continuous learning opportunities, training programs, and career advancement paths.
- Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact.
- Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation’s financial health.
- High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company's expansion and success.
Overview
One Park Financial is growing its employer brand and recruitment marketing presence, and we’re looking for a creative, people-first Social Media Specialist to bring that brand to life. In this role, you’ll be the storyteller behind OPF’s culture, capturing and creating content that shows what it’s really like to work here, from day-to-day office life and team events to employee spotlights and open roles.
You’ll partner closely with Talent Acquisition, HR, and Marketing to turn real moments at OPF into content that attracts the right talent and strengthens our reputation as an employer of choice. This role is ideal for someone who’s equally comfortable behind a camera, behind an editing timeline, and behind a caption, and who gets genuinely excited about telling people’s stories.
What You’ll Do
Recruitment Content Strategy
- Develop and execute a content strategy for employer branding and recruitment marketing across LinkedIn, Instagram, TikTok, Glassdoor, Indeed, and other relevant channels.
- Build and maintain a monthly content calendar aligned with hiring priorities, open roles, and company milestones.
- Stay current on recruitment marketing trends, platform best practices, and employer branding tactics to keep OPF’s presence competitive.
- Identify new content formats and opportunities to showcase culture, people, and career growth at OPF.
Content Production
- Film, photograph, and edit video and photo content featuring employee stories, team culture, events, interviews, and behind-the-scenes moments.
- Write and edit captions, scripts, and on-screen copy that reflect OPF’s voice while speaking authentically to job seekers.
- Produce graphics, job post assets, and branded templates for careers content.
- Manage content assets, scheduling, and publishing across all recruitment and employer branding channels.
- Ensure every piece of content reflects OPF’s brand voice, tone, and visual identity.
Employer Brand & Community Management
- Monitor comments and messages on recruitment-related posts and job listings, responding professionally and escalating candidate questions when needed.
- Spotlight employee testimonials, milestones, and achievements to humanize the OPF brand.
- Track engagement, sentiment, and recurring candidate questions to continuously refine content and messaging.
- Help maintain an authentic, positive employer brand presence across every platform.
Collaboration with Talent Acquisition & HR
- Work closely with recruiters and HR to understand hiring priorities, open roles, and target candidate profiles.
- Translate hiring needs into creative briefs and content concepts that attract qualified applicants.
- Coordinate on job posting content, candidate journey touchpoints, and campaign timing.
- Capture on-site content at career fairs, hiring events, and internal culture activities.
Performance Monitoring & Reporting
- Track key metrics such as reach, engagement, follower growth, and click-throughs on recruitment content.
- Report regularly on content performance and recommend optimizations.
- Test new formats, hooks, and storytelling approaches to improve candidate engagement and application quality.
Requirements
- 2–4 years of experience creating content, ideally in employer branding, recruitment marketing, social media, or a similar creative role.
- Strong photography, videography, and video editing skills (e.g., CapCut, Adobe Premiere Pro, Canva).
- Excellent writing and storytelling skills, with the ability to adapt tone across platforms and audiences.
- Comfortable on camera and confident directing others, including employees and candidates, during filming.
- Working knowledge of LinkedIn, Instagram, TikTok, and other platforms commonly used for employer branding and recruitment.
- Highly organized, detail-oriented, and able to manage multiple content projects and deadlines simultaneously.
- Strong writing skills in English and Spanish preferred.
Preferred Qualifications
- Experience partnering with HR or Talent Acquisition teams on employer branding or recruitment campaigns.
- Familiarity with recruitment marketing or HR platforms (e.g., LinkedIn Talent, Glassdoor, Indeed).
- Graphic design skills.
- Experience building an employer brand presence from the ground up.
- Knowledge of AI creative tools (e.g., Runway, Pika, Google Veo, Canva AI).
Benefits
- Competitive salary based on experience.
- Private Medical Insurance.
- Law Benefits.
- A collaborative and creative work environment.
- Growth opportunities within One Park Financial’s expanding People and Talent Acquisition team.
- Professional development and access to advanced creative tools.
